Every marketing campaign has its flaws. Some start too early, some start too late, and some have god-awful trailers and even worse posters. While the effectiveness of a marketing campaign is determined by the bottom line, it’s as much an art as filmmaking or storytelling is. It requires the ability to boil something down to its essence and convey it to a mainstream audience that likely doesn’t even care about what you’re peddling.
Wonder Woman has an especially difficult task. She may be one of the most well known comic book characters of all time, but the film is coming on the heels of two very poorly-received films set in the same universe. Even worse, the marketing campaigns for those two films — Batman v Superman and Suicide Squad — were, by and large, pretty solid. Thus far, the footage shown for Wonder Woman has been pretty good, but not long ago, it came under fire.
Why, you ask?
When that trailer was released, it came under fire because Wonder Woman’s armpits were bare. In the eyes of some fans, an Amazon would not have been exposed to a razor, and therefore should be sporting some underbrush under those arms. Luckily, Warner Bros has heard the cry from fans, and have gone and fixed the problem.
Go ahead and take a look at the comparison down below. The original is on the left, and the new version, as seen in the new TV trailer, is on the right.
Oh, wait, I guess that’s not quite what some folks wanted. However, in true demi-goddess form, the studio made sure that her skin color of her armpits matched that of the rest of her skin. I don’t know about you, but I’m happy Warner Bros seems to have their attention focused on the right place. It was bad enough to have the potential for Wonder Woman to have hair under her arms, but to have the skin color be lighter as well? Get outta here.
What do you think? Are you happy Warner Bros corrected this egregious error, or do you want the last minute of your life back?
Wonder Woman hits theaters on June 2, 2017.
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