Optimists have speculated that Warner Brothers may have more up their sleeve than they’ve revealed to the public. They point out howÂ Man of Steel was the first step in a larger plan to turn the DC brand into a full-fledged cinematic universe.Â Man of Steel was released in 2013, but was produced in 2012. So that would mean that there are all ready a few years of planning that’ve gone into what’s to come, right? Wrong, according to David Goyer.
In a chat with IGN, Goyer reveals that WB has yet to figure out a cohesive cinematic plan, and that the talks are all still very general. “I mean, it’s too early. I know that Warner Bros. would love to make their universe more cohesive. There have been a lot of general conversations about that, but it’s really, really early. I’m not sure. It’s just been vague conversations so far,” said the man who’s had a hand in WB’s recent DC successes.
That would mean that as of now, in April of 2014, with pre-production onÂ Batman vs Superman in full swing, actors being signed, and a script that’s still being tweaked…WB’s DC plans are still only in their infancy.
Goyer then gave lots of credit to the competition over at Marvel. “You have to admire what Marvel’s done. It’s really hard to create a brand, I mean, where people will follow your brand. Pixar’s done it, and now Marvel has done it. It’s really, really hard to do, because there’s not a lot of brand loyalty anymore. They’ve created a cohesive universe, so I really admire what they’ve done,” he said. He also seemed to admire their bold approach to choosing projects- something WB/DC has been accused of playing too safe with- when he says, “I never thought I’d see the day when there’d be a Guardians of the Galaxy movie or an Ant-Man movie. I mean, that’s nuts — in an amazing way. I just never in my wildest dreams imagined that that would be happening.“
He did make clear, though, that he doesn’t think anyone should be trying to emulate Marvel’s approach- where the studio reportedly has their slate planned out through 2028- and explained that DC is just trying to figure out the best way to tell their stories. “There’s just our approach to how we want to tell a story, and hopefully we can convince Warner Bros. or whatnot of that. We don’t sit in a room with cigars and say, ‘Look at what these guys are doing!’ It doesn’t work that way,” Goyer said.
These revelations should be a wake-up call to DC-supporters that think there’s a grand “master plan” that we’ve been kept in the dark about. Goyer has now admitted that there isn’t one. And he would know. For better or worse, as of now, DC is taking a “one movie at a time” approach. Yet they want, according to Goyer, to create a cohesive universe.Â One has to wonder, then, why it’s taking them so long to figure out a way to do that?