ABC Considering Rebranding Roseanne Without Roseanne

Last week, Roseanne Barr’s controversial tweet led to the unexpected cancellation of the incredibly successful revival of Roseanne. Hours after the tweet took off, ABC pulled the plug, making it clear where they stand in terms of the comments made by Barr. But, of course, even before they canceled it, some folks began to wonder if they could possibly continue the series without the titular Roseanne.

Given that Roseanne managed to bring in more the 10 million viewers per episode — and more than 15 million with most episodes — you’d think the network would try their best to salvage what they could to keep this revival alive, and it sounds like they may very well be doing that. According to a report from Variety, showrunner Burce Helford is having conversations about finding a way to make this happen.

One option that is floating around is them rebranding the series away from Roseanne and instead focusing on the character of Darlene, played by Sara Gilbert. Apart from this being a real potential direction for them to go, one other reason this is being considered is because the studios involved are contractually obligated to pay the actors and some writers for episodes that were ordered — no matter if the episodes are produced or not. May as well get something from it, right?

One other reason this is being considered is that ABC is falling behind on network TV, and Roseanne gave them a taste of potential success that could have them competing with the other Big Four networks again.

What do you think about them rebranding the show? Is this a good move for ABC? Let us know your thoughts down below!

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SOURCE: Variety

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