– by Joseph Jammer Medina

Apple is all about them profits and prestige. The two main Ps, and sometimes to a fault, some may say. Their products are expensive and their consumers difficult to please, but the company always has their eyes on the prize. Later this year, we will be getting a new streaming service from them in the form of AppleTV+, and if you’ve watched the keynotes touting the service, you know they’re all about that self-aggrandization — that stories change the world, blah, blah, blah.

So, it should come as no surprise that they have their eyes on the big golden trophy prestigious films get handed out to them on a yearly basis. Of course, I’m talking about the Oscars. Apparently, Netflix’s recent win with Roma has inspired Apple to really put the pedal to the metal for their Oscar hunt.

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New York Post is reporting that the tech giant is setting up meetings and hiring specific filmmakers to help increase their chances of winning an Academy Award. The budgets of these movies will hover around $5 million to $30 million apiece — plenty of room for filmmakers to play. The films they aim to make are being described as “Focus Features-esque contenders” with sample films like BlacKkKlansman, Boy Erased, and Dallas Buyers Club being cited as the types of movies they want to make.

And you know what? It may be working. Sofia Coppola has reportedly been hired to direct a film starring Bill Murray and Rashida Jones. Of course, whether or not it’s actually Oscar-worthy will be up to the Academy itself.

While this sounds promising, it does sound like it’s coming from a wrong place. It’s not because they want to make quality content, but that they’re scrambling to find content to compete with the likes of Disney+.

“They are literally anxious and clueless about what they really want to do,” the source told the outlet. “Half the culture hates them making content, and the other half wants to meet stars.”

This comes months after a claim from the same outlet that things behind the scenes were a mess at Apple.

I just wanna see good movies and TV shows. Can you do that, Apple?

What do you think of this report from the NY Post? Let us know your thoughts down below!

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Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.