Are Standard Nintendo Directs A Thing Of The Past?

New Nintendo Directs? Where?

As with all things in this world, standard logic need not apply in 2020. Businesses have crumbled, risen, and gone completely sideways over the course of the past six months — and we’re just halfway through. Like all industries, the video game business has had to adapt the way they promote and release their biggest titles. We’ve seen more big titles shuffle than you can possibly imagine, including The Last of Us Part II and Cyberpunk 2077. But Nintendo has been greatly affected as well.

Remember Nintendo Directs? Yes, we’ve had some this year, but it’s been understandably lax in the more recent six months. In the past, we’d usually get one ever few months or so, but Nintendo has instead given us videos more targeted at specific games. Only one real honest Nintendo Directo has hit. So, what gives? Nintendo president Shuntaro Furukawa recently discussed their marketing during an investors Q&A. 

“We feel Nintendo Directs are an incredibly effective way to present information directly to our customers in a very straight-forward way,” said Furukawa. “Inversely, times change and so does the most effective way to promote products, so there is a chance that a new, better way to present this information comes about. So we always like to examine all of the possible ways to communicate this information to customers.”

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Obviously, this change includes the complete absence of E3. The coronavirus has had an ill effect on everything. From the release schedule to the games themselves. 

“In normal years, we would show off the games presented at E3 to our shareholders,” said the Nintendo president. “However, due to the coronavirus, E3, as well as other large game events, have been canceled for the time being and we have no plans to hold any events of that nature as well. Instead, we are trying to be flexible in thinking of new ways to present information about our products, so please stay tuned.”

Ironically enough, I’ve always thought that Nintendo Directs were a perfect placeholder for big events like E3. However, Furukawa’s comments have me concerned that the pullback of Nintendo Directs could become a permanent deal. With the landscape constantly changing, they may find it better to release small trailers in trickles rather than having one event every few months. 

This is the approach they have seemingly taken this year, so I can’t help but wonder how well it’s been working for them in lieu of a Nintendo Direct. But what do you think of Furukawa’s comments? Do you read them differently than I do? Let us know your thoughts down below!

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GenreVerse Have you checked out LRM Online’s official podcast feed yet The Genreverse Podcast Network? This includes our premiere podcast The Daily CoGBreaking Geek Radio: The Podcast, GeekScholars Movie News, Nerd Flix & Chill, Marvel Multiverse Mondays, Anime-Versal Review Podcast, and our Star Wars dedicated podcast The Cantina. Check it out by listening below. It's also available on all your favorite podcast apps! Subscribe on: Apple PodcastsSpotify |  SoundCloud | Stitcher | Google Play Grow Generation

Joseph Jammer Medina

Joseph Jammer Medina is an author, podcaster, and contributor at LRM Online. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.

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