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Avengers: Endgame Marketing May Only Show First 20 Minutes Of Footage

Oh, marketing. The devilish other side of the filmmaking business. No matter how much we hate to admit it, getting butts in seats is important to the lifeblood of filmmaking. Without said butts, there is no cash flow, and with no cash flow, there is no money to continue making these movies for us audience members.

Sometimes, in order to guarantee audience attendance, studios resort to giving away the whole damn movie in their trailers, kind of eliminating the purpose of audiences going to them. But, it’s understandable. Sometimes you want to give away the cool stuff in the trailers, because without it the audience may not know that cool stuff exists, right? Well, that may be the case for some films, but not with every film. Avengers: Endgame is one of those exceptions. Marvel Studios has had 20 films to set expectations, and with the way they left things with Avengers: Infinity War, a lot of their job has already been done. This has seemingly given some credence to a rumor that the trailers for Avengers: Endgame would only cover the first 15-20 minutes of footage. But is this accurate? Here’s what Marvel Studios president Kevin Feige told MTV News:

“I’d call [that rumor] somewhat accurate. As was the case with a lot of our films, this one in particular, being able to generate excitement without giving away any of the many, many, many secrets…would be ideal, and I think the marketing team is just the best in the world and will be able to pull it off.”

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So is this a confirmation that the trailers will only use footage from those opening minutes? Nah. Feige is the master of the non-answer, and all he seemed to say here is that they wouldn’t give away the many big moments. I wouldn’t rule out some more fakeout shots — like the one they had for that first Avengers: Infinity War trailer, which featured our heroes (including Hulk) running at the camera.

Given their pattern, I’ve learned not to trust them, and that’s a good thing, I think. When all said and done, the marketing team seems to have a good idea of the types of things they should and shouldn’t spoil, and it’s definitely worked well for them so far.

Do you think they’ll use any footage outside of those opening minutes? Let us know your thoughts down below!

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