Given the amount of money and stars being thrown at the big screen in Avengers: Infinity War, it’s pretty much been accepted that the film will likely be breaking plenty of box office records on its way to success. Though while it’s easy enough to assume as such, what do the actual pros have to say about the film’s box office potential at this point?
According to Deadline, Marvel Studios’ latest is set to open in North America with a $200M-plus opening. This would be either just short or just north of Avengers ($207.4M) and Black Panther ($202.0M), depending on just how far above $200M it ends up doing. While it’s still unclear if it will be enough to top that original film, it will easily set records for the month of April (a record that’s currently held by the $147M-opening Furious 7).
These are numbers from the overall industry, Not from Disney themselves. By and large, numbers projected from in-studio tend to skew to the more conservative side of things. That being said, many may be surprised that it isn’t heading closer to $250M. It’s worth mentioning that predicting box office is a near-impossible endeavor. The pros are wrong all the time, and it’s often difficult to gauge overall excitement for the film — and if a film ends up being either really good or really bad, things tend to change.
Case-in-point: Ready Player One. This was a film that had almost no buzz at the beginning of March and was set to hit $35M in its opening weekend. It drew closer, critics got to see it, and it ended up closer to $50M. In short…who really knows?
It’s also worth talking about is the film’s unaided awareness. Infinity War scored a 42, which is higher than both Star Wars: The Force Awakens (36, $247.9M) and Black Panther (35, $202M).
In short, the movie is projected to do incredibly well, and now it’s just a matter of HOW well it’s going to do. How much do you think the film will be making in its opening weekend? Let us know your thoughts down below!
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