While Tomb Raider may seem to have all the textbook gets for a box office success (talented lead, well-known franchise, plenty of action), it doesn’t look like the film will be setting the world on fire this coming weekend. In fact, it’s not even clear if it will be able to beat out Black Panther, a film that’s currently approaching its fifth weekend at the box office.
According to a new report from Variety, the Alicia Vikander led video game adaptation is set to hit 3,700 theaters, and only make around $25M. Given that the film has a reported budget of $94M, and that it likely had substantial marketing behind it, I wouldn’t be surprised if it needed north of $250M worldwide in order to break even. Is a $25M opening enough to make that happen?
It’s impossible to say, as the film’s overseas appeal will undoubtedly play a factor. But with movies like Pacific Rim Uprising and Ready Player One set to hit in the coming weeks, it seems like this one may not be able to get any real traction.
But what about the good news? The good news is that Black Panther may very well come out on top for its fifth weekend, making it the first film to retain the number one position at the box office for five weekends since Avatar. That’s some mighty fine company to be in.
This is proof of how much of a cultural phenomenon this movie has been. Like Wonder Woman last year, it proves that representation in Hollywood will bring enthusiastic audiences to the theaters.
What do you think about this upcoming weekend? Does Lara Croft stand a chance of surprising audiences with a $30M-plus opening? Sound off down below!
Don’t forget to share this post on your Facebook wall and with your Twitter followers! Just hit the buttons on the top of this page.