– by Joseph Jammer Medina

Marvel Entertainment has officially released the first trailer for Marvel Studios’ next big film (after Thor: Ragnarok, of course), Black Panther. Check it out above!

RELATED – Thor: Ragnarok Runtime Revealed!

Fans have eagerly been awaiting this film for some time — since well before the character was introduced in last year’s Captain America: Civil War. A few months back, Marvel released a teaser trailer, and man did it show off something incredibly different. That certainly seems to be the studio’s main approach with this trailer as well.

With this first official trailer, Marvel looks to be emphasizing the unique Wakanda visuals — the kind of stuff we haven’t seen before. Between the colors, costumes, and culture, it’s a greatly different from anything we’ve seen in a Marvel film before. Though while that’s all well and good, that doesn’t make this trailer perfect.

In an effort to put a lot of focus on visuals, money shots, and tone, we still have little to no idea what this movie is actually about. There’s a lot of visually stunning things going on, and yet we have little idea what the context behind all of it is, which is disappointing. Hopefully this something that’s remedied in the next official trailer — after all, they probably don’t want to take away too much from Thor: Ragnarok in terms of thunder.

My last and only other real complaint isn’t as much of a complaint as it is more of a question: any reason why Michael B. Jordan’s character seems to have more of an American accent than a Wakandan one? Just a thought.

Marvel Studios’ Black Panther follows T’Challa who, after the death of his father, the King of Wakanda, returns home to the isolated, technologically advanced African nation to succeed to the throne and take his rightful place as king. But when a powerful old enemy reappears, T’Challa’s mettle as king—and Black Panther—is tested when he is drawn into a formidable conflict that puts the fate of Wakanda and the entire world at risk. Faced with treachery and danger, the young king must rally his allies and release the full power of Black Panther to defeat his foes and secure the safety of his people and their way of life.

What did you all think of this trailer? Let us know your thoughts down below!

Black Panther hits theaters on February 16, 2018.

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  • Mad Barchetta

    “In an effort to put a lot of focus on visuals, money shots, and tone, we still have little to no idea what this movie is actually about. There’s a lot of visually stunning things going on, and yet we have little idea what the context behind all of it is, which is disappointing.” Disappointing?? I say “Wonderful!” I’m desperately tired of feeling like I want to avoid trailers anymore because they telegraph the story. I PREFER to see the story unfold in front of me in the theater. I don’t need to know the story or the context for this particular movie in advance to know I will be seeing it. Much like any Star Wars, DCEU or James Bond movie. I’ve started avoiding Thor trailers in the approach to the movie because I want to see it all IN THE MOVIE, not on my TV.

    Frankly, had they never shown us this trailer and stuck with only what has already been released, my anticipation for this movie would remain the same. If they never release an Infinity War trailer it wouldn’t matter for me. In fact…I’d say that’s exactly what they should do. The tickets for that movie are already sold and I really doubt anyone who has never previously seen any MCU movie is going to make Infinity War their first one.

    • 2 Left Thumbs


      I saw the first Thor teaser, and nothing else since. That might have been my all time favourite trailer. Incredible visuals, a few great jokes, and one of the best uses of a song I’ve ever heard. We learned a few general plot points (Hela invading Asgard, and Hulk is in some gladiator ring, Loki is around). If that trailer didn’t sell people on the movie, nothing will.

      I actually loved the first Black Panther teaser for the same reasons! Great visuals, teasing some connective tissue (Andy Serkis is back), highlighting how different Wakanda will be from the rest of the MCU, another great song choice, and almost 0 plot. But I’m already totally sold on the movie! The plot is irrelevant.

      I think I’ll avoid this trailer online, and just wait to see it in front of Thor in November!

    • Joseph Jammer Medina

      I see what you mean, but personally disagree. When seeing a movie, I generally like to have an idea of what’s going on. I don’t want full reveals, but some semblance of a plot is welcome. While the tickets are sold for people like us, Black Panther is still relatively unknown to mainstream audiences. I think they should make an extra effort to give people an idea of the story they’re signing up for.

      • Marquis de Sade

        That’s a good point. I feel that a lack of a plot point in those Blade Runner sequel trailers is what hindered its box office performance. It was all visuals sans any plot morsels to goose the layman who wasn’t familiar with its 35 year old predecessor.

      • Mad Barchetta

        To an extent, I agree. I can’t at the moment pull any examples from memory, but I know there are probably movies that I would need to know more before committing my money to a theater viewing. But these days I so seldom encounter a movie where lots of plot details, hints, and flat-out spoilers haven’t already been discussed ad-nauseum online. I feel like I often know too much. I’m left to wonder how some of my movie experiences would have changed had I not know certain aspects of the plots. Like, what if From Dusk Til Dawn didn’t show any vampires in the trailers? What if I was someone who never read The Lord of the Rings and wasn’t shown the return of Gandalf in the trailer for The Two Towers?
        I definitely was someone who knew nothing about Game of Thrones before the series, saw next to nothing in the form of trailers, yet I was still interested and immediately drawn into the story.
        Go back to the original Star Wars trailer. It tells you a whole lot of nothing about the plot beyond “Heroes…and Villains. A boy, a girl and a universe.” How about the original Exorcist trailer? Whoever edited that one wasn’t interested in telling anyone much about the plot beyond the most basic. Certainly seemed interested in inducing seizures, though.
        I’m just saying I don’t think a ton of plot reveal in a trailer is necessary. Only the most basic plot outline, if that, and a good idea of what it looks like is enough. At least it was for some serious movie classics. Then again, word of mouth was much more important back in the 70’s and movies weren’t so dependent on opening weekends as the definition of success.
        Or, I could be wrong.

      • SaiyanHeretic

        Except we DO have a general idea of what’s going on. Just from what we’ve seen in previous movies and these couple trailers, let’s recount what we know:

        1. After his father died in “Civil War,” T’Challa became the new king of Wakanda and now he’s going home to take care of business.

        2. As revealed in “Age of Ultron,” Klaue is an arms dealer who smuggled Vibranium out of Wakanda, where he’s a wanted man, and now he’s teaming up…

        3. Michael B. Jordan’s character, who distinctly has an American accent instead of an African one, but he is shown wearing his own version of the Black Panther costume, so we can infer that he is some kind of outsider who intends to usurp the throne from T’Challa.

        There, the general plot of the movie, in three bullet points.

  • TheOct8pus

    I’m going to see this in a predominantly black neighborhood. I can’t wait!

    • Veteran


    • C.O.C.

      Do they still talk to the screen, like they did in the 80’s? Or are they all busy on the phone?

      • TheOct8pus

        Yeah….and they eat fried chicken and drink grape soda…. uh-huh…

        • C.O.C.

          Your point?

          • TheOct8pus

            My point is that you’re assuming every stereotype and cliché in the book will be on display…

          • C.O.C.

            Actually, when you said “I’m going to see this in a predominantly black neighborhood. I can’t wait!” It made me think of Eddie Murphy,Delirious,when he said that when his next movie comes out he was going to see it in a white theater because blacks are always talking to the screen. And I agree. back in the ’80’s I had the misfortune of seeing a couple of movies in all black neighborhoods. And yes the stereotype was true. As far as fried chicken goes,I have yet to meet a black person who didnt like it. I like it too….grape soda…not so much.

  • Kronx

    In the comics, N’Jadaka’s family was exiled from Wakanda and, he grew up in America, attending MIT and swearing vengeance against the Black Panther. That would explain the more American accent. He even changes his name to Erik Killmonger.

    The trailer seems to imply that he’s using Klaw to stage a coup and perhaps carry out a massive attack (probably involving vibranium) while T’Challa returns home to figure out what it really means to be a king. It looks like the coup initially succeeds, and T’Challa has to recover and reclaim the throne.

    If N’Jadaka really hopes to destroy Wakanda’s technology he could be secretly working for M’Baku, a powerful Wakandan warrior (Man-Ape) who wants the same thing.

    And if T’Challa really faces off against three bad guys, I wouldn’t be surprised to see his sister, Shuri, in a Black Panther suit along the way. Or even sitting on the throne with T’Challa going walkabout at the end.

    • Joseph Jammer Medina

      Thanks for that. With that in mind, it’s a great attention to detail on the filmmakers’ parts.

  • Looks nice. But another Marvel movie without any unique villain? Essentially a superhero fighting their evil doppelgänger?

    • SaiyanHeretic

      If you look at the Big Two overall, the arch-nemesis of the hero in Marvel comics tends to be very much like the hero except evil (Wolverine and Sabertooth, Spider-Man and Venom, etc), whereas in DC, they are usually a complete inversion of the hero (Superman and Lex Luthor, Batman and Joker, etc). That’s why DC is generally regarded as having stronger villains.

  • Neil Pye

    Meh. I liked Luke Cage more.

    • TheOct8pus

      Hahaa!! Nice….but Apples and oranges

  • Veteran

    I can’t wait for my family to see this, but whether they see it again depends? Is it too much CGI like Avengers II or will it be like one of the Russo brothers’ Capt films?

  • SeanDon

    My first thought was “Man, that’s a lot of CGI…” Everything from the scenery to the fight scenes, to the costumes, to the car chases; I just really hope it plays better when it’s finished.

    For plot it appears as though exiled N’Jadaka hires a mercenary army led by Klaw (as he’s been there and can get him back there) to help him overthrow T’Challa in exchange for Vibranium. Meanwhile, within his own country he also faces a threat over leadership from the “minority party” so to speak and has to fight battles on 2 fronts to save his country.

  • M@rvel

    Oh boo hoo! So they didn’t spoon feed us the plot of the movie like every other movie trailer does these days why don’t you go cry about it?? lol honestly I feel like you just write a bunch of bullshit just to fill up the page

  • ElClownPrinceDeTrolls
  • TheOct8pus

    In Ultron, Klawe loses his arm….in Black Panther, judging by the explosion directly behind him, he must lose his hearing…

  • Victor Roa

    That fight between Black Panther and Kilmonger gives me a nostalgic feeling……
    That or Marvel VS Capcom….. it’s definitely giving me the feeling of going to tournament night at the arcades of a strip mall and then slipping next door to a comic book store in between rounds. I’m not being sarcastic, I see black panther and I keep thinking a combo meter should be beside him as he does a high jump.

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.