BoxLunch, the renowned pop culture retailer renowned for its philanthropic endeavors, has teamed up with the iconic entertainment outlet Entertainment Weekly to bring an exciting activation to fans attending this year’s San Diego Comic-Con. The collaboration promises a unique experience for attendees as they indulge in their fandoms and enjoy delectable summertime treats.
On Thursday, July 20th, from 12pm to 6pm, and Friday, July 21st, and Saturday, July 22nd, from 11am to 5pm, Comic-Con goers, both with and without badges, will have the opportunity to visit the BoxLunch x EW Treats Truck. This extraordinary collaboration merges the worlds of pop culture and culinary delights, offering fans an unforgettable experience.
To commemorate their fandom, every fan who stops by the Treats Truck and shares their passion using the hashtag #BoxLunchXEW will receive a surprise merchandise item from BoxLunch’s incredible selection of licensed fandom products. But it doesn’t stop there! BoxLunch has also pledged to donate a meal** to Feeding America®, their charitable partner, for every social media post featuring the hashtag #BoxLunchXEW. By participating, fans can not only celebrate their favorite franchises but also contribute to the noble cause of ending hunger in the United States.
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Ed Labay, the Executive Vice President of Merchandising and Marketing for Hot Topic Inc., expressed his enthusiasm for the partnership, stating, “At BoxLunch, we are passionate about connecting people through the power of fandom. We are thrilled to partner with Entertainment Weekly to bring this exciting activation to life. The Treats Truck perfectly encapsulates our shared commitment to providing unforgettable experiences for fans while supporting our philanthropic mission to help end hunger in the US with our partners at Feeding America.”
The BoxLunch x EW Treats Truck can be found at 4TH AND K in Downtown San Diego. Fans are encouraged to showcase their fandom and stay tuned for updates and surprises throughout the convention by following @BoxLunchGifts and @EW on social media.
San Diego Comic-Con attendees won’t want to miss this extraordinary collaboration between BoxLunch and Entertainment Weekly, where they can savor delicious treats, celebrate their beloved franchises, and contribute to a worthy cause all at once.
FOR FANBOYS, BY FANBOYS
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