It looks like Netflix’s gamble on big budget home blockbusters is paying off. A couple weekends back, they dropped their biggest film to date, Bright, which was made for a whopping $100 million (which is $10 million more than we originally thought it would be). Considering this flick went straight to the streaming service with no theatrical release, that’s one hell of a risk to be taking. Would it find an audience, and would it be enough of a draw that it could garner extra subscribers and retain old ones?
While the jury is still out on those big questions (Netflix is certainly playing the long game when it comes to their business plan), Bright has kicked things off pretty well for them on the big blockbuster front. According to Nielsen’s relatively new VOD measurement services, the film garnered 11 million viewers in its first three days (via Variety).
To put things into perspective, it didn’t draw as much of a crowd as this year’s Stranger Things 2, which brought in 15.8 million viewers in its first three days. However, considering Bright is a brand-new I.P., 11 million ain’t half bad.
While there is no real way to legitimately compare this to a typical theatrical box office haul, if we were to stretch logic for a bit, we could surmise that if we put a ticket price at around $10. With that in mind, this could potentially be seen as a $110 million weekend opening. Of course, the difference here is that audiences didn’t actually have to pay, but it at least gives you an idea of how many eyes are on screens.
That being said, Netflix has disputed with Nielsen’s ratings in the past, so there’s no real way of knowing just how accurate it is. While Nielsen is the best metric we have, it doesn’t include mobile and computer views, which likely make up a sizable chunk.
Regardless, this performance — specifically accurate or not — seems to point to an admirable start, especially when compared to something like Stranger Things 2, which is a huge pop culture phenomenon.
Have you had a chance to check out Bright yet? What did you think of it? Let us know your thoughts down below!
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SOURCE: Nielsen (via Variety)