– by Campbell Clark

The whole media and entertainment world is playing catch up with Netflix at the moment. Amazon was one of the streaming giants’ first major competitors, but now the largest of the media giants are coming on board, providing new content to subscribers on their own services rather than selling these rights on to the likes of Netflix.

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In a new report by Variety, they go into great details about exactly what all these big rivals are doing right now to break into this market. The most advanced and significant of these moves into streaming content is the powerhouse of Disney. We have known for some time that Disney was planning to launch their own streaming service, though until now we did not have a name for it.

The report states that this new service will be called Disney Play, and to stress the importance of this move for Disney. Bob Iger CEO of Disney said Disney Play would be “The biggest priority of the company during 2019.”

Iger has also talked about how Disney is tackling this approach, for a start the price point seems to be falling into the $6 a month range, making it a cheaper option than Netflix. But of course, Disney doesn’t yet have the programming to be able to fill a streaming service as much of their content currently sits on the likes of Netflix.

Disney is then relying on the power of their brand and their popular IP’s to launch this rival service. Iger said of these huge IP’s

“We’re going to walk before we run as it relates to volume of content. We have the luxury of programming this product with programs from those brands or derived from those brands, which obviously creates a demand and gives us the ability to not necessarily be in the volume game, but to be in the quality game.”

But it’s not going to be all that easy for Disney, they just signed a deal with Turner for ten Star Wars movies which runs through until 2022. If they are going to bank on the Star Wars brand, but not include the movies, that’s going to cause a small issue initially. Sure, Disney does have their upcoming Star Wars TV show which is being developed by John Favreau. They also have the problem of all the current Marvel movies appearing on Netflix. How long will it really be before all of Disney’s own content starts to appear on Disney Play, and prior to that will it be worth even $6 a month?

What do you think of Disney Play at this price point? Is this something you would feel is value for money or will you be waiting for more content? Sound off below in the usual place.

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SOURCE: Variety