It’s become popular to rag on today’s trailer. In our spoiler-sensitive world, fans seem to take relish and pointing to every little thing has a spoiler. “Oh, s**t! That person has a their hair parted to the left instead of right? Spoiler!” And while I can’t tell you how much I dislike that sort of overly-sensitive mindset, I’d be lying if I said marketing didn’t push it a bit too far each time.
Perhaps most famously, Batman v Superman revealed Doomsday in their trailer, already draining the tension out of the actual Batman v Superman conflict. But is that the case with most trailers, and is it the case with the marketing from Stranger Things 2?
Speaking with THR, creators Matt and Ross Duffer spoke to that very idea about the Stranger Things marketing. Here’s what they had to say:
Ross: The first trailer doesn’t show as much as you might think, because marketing only had the first couple of episodes with a few shots from later stuff when they put that together. There were just a few things where we had to be like, “No, don’t do that.” It’s becoming a debate as we move forward. Whether it’s through social media or another trailer, how much do you give away? What can the fans piece together with this information? We want the fans to be surprised as much as they can when they actually watch the show. We also want to get new people to watch the show.
Matt: The most important thing we can do is preserve the experience of the show. It’s not about necessarily making the coolest two-and-a-half-minute experience. One reason why season one worked was because it was a discovery for a lot of people. They knew nothing when they started watching. I don’t think many people have even seen that trailer, but I definitely want to be careful. I’m not into trailers that tell you the full story. I do not like the approach to trailers, which is like, “Let me summarize the entire movie for you before you go in!” Some people seem to like it. But, to me, it’s like reading the last page of a book before you start the book. What did you see in the trailer that you thought maybe was too much?
When asked about whether or not the confirmation of Eleven was still too much, they reiterated that not nearly as much of the season is in the trailer as one would expect.
Ross: I think when you see the full season, it’s clear that most of the show is not in that trailer. I have a problem with trailers, because I love them too much. I’m one of those nerds that watches them on repeat. There’s a danger to that. I think it’s very safe to watch the trailer through once. If you watch it multiple times, then it can start to damage the experience. But it’s hard for me to scold people for doing that, because I do the same thing.
Do you think trailers take it too far? Let us know down below!
Stranger Things 2 hits Netflix this Friday!
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