Dwayne Johnson’s Seven Bucks Productions Launches Pilot Program

It’s amazing to see how some people careers progress. In this case I am talking about Dwayne “The Rock” Johnson. The former WWE superstar who’s first match came in 1996 at Survivor Series at Madison Square Garden. His film debut came in The Mummy Returns in 2001 and since then he has taken the film industry by storm doing films like Walking Tall and joining the Fast and the Furious crew all the way to being The Tooth Fairy. With future films already in the works like Rampage and a future role as DC Comic’s Black Adam, it is safe to say that Johnson isn’t going anywhere anytime soon.

If wrestling and movies weren’t enough, Johnson alongside Dany Garcia are expanding their production company known as Seven Bucks Productions. Variety is reporting that using their digital arm called Seven Bucks Digital Studios and in partnership with Studio71, Seven Bucks Productions has launched it’s first-ever pilot program. This expansion will push out six pilots this year, all which will be produced by Seven Bucks Digital Studios and Studio71.

Their first pilot will be a scripted workplace in partnership with the creators of the Bro Science Life channel, Mike Tornabene and Gian Huhjan. The series will we released once a week and will have a run time of about eight to ten minutes. For now the series will consist of four episodes and it will star the Brofessor himself, Dom Mazzetti. The series will revolve around a self-proclaimed group of gym gurus and social media wannabes who will try and keep Dom’s gym open for business.

Johnson and Garcia will be the executive producers for the series alongside Erin Lardy, Dan Weinstein, Scott Brown and Mo Darwiche. Johnson had this statement about their expansion:

“Our fans love the premium content we put out on the channel each week,” said Johnson. “Whether it’s a recurring series like the infamous Rock Q&A or a collaboration with surprising partners like Millenials: The Musical, we are able to entertain and engage our global audience in new ways. This pilot program will allow our channel to grow into new territories and change the way the game is played.”

Garcia also added the following, â€œThis program will expand how we work with various global brand, network and distribution partners, and we are proud to be leading the pack in how digital and traditional forms of entertainment are integrated.”

Besides the digital media Seven Bucks Productions has their hands full with the film Baywatch and HBO’s Ballers. It would be an understatement to say that Johnson is keeping himself busy. The Bro Science channel on YouTube is very entertaining, one that I have followed for couple of years. So I am looking forward to what they have to offer now that they are partnered with Seven Bucks Productions. If you haven’t, check out their channel and let us know what you think.


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Source: Variety

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