– by Joseph Jammer Medina

It’s been a good three decades since audiences first saw the original GHOSTBUSTERS on the big screen, and while the film did have a sequel and cartoon spinoff, there hasn’t been a film since that’s been able to capture the spirit of the original. Sony hopes to do so with the upcoming Paul Feig-directed film, which stars Kristen Wiig, Melissa McCarthy, Leslie Jones, and Kate McKinnon as the all-female Ghostbusters team.

The first trailer certainly didn’t do a lot to excite fans, and it seems safe to say that Sony is fighting an uphill battle with this one. With a property so precious as GHOSTBUSTERS, they’re going to have to get a lot of things right in order to sway fans.

Today, Sony doesn’t bring us another trailer, but rather a fake commercial for the proton pack, the device the Ghostbusters use to capture their targets in the films.

Check out the video below!

In addition to the video, Sony has also released the following press release in celebration of the development of the Proton Pack.

Check that out below!

“Sony Develops The World’s First Ghost-Catching Device

– The Proton Packâ„¢ will be the first of its kind to capture ectoplasmic matter –

PR Newswire

TOKYO, April 1, 2016

TOKYO, April 1, 2016 /PRNewswire/ — Sony Corporation (“Sony”) announced today that it has successfully perfected the Proton Packâ„¢ (#protonpack), a product designed to capture content from a parallel dimension. 

The Proton Packâ„¢ is equipped with a state-of-the-art, miniaturized superconducting synchrotron, which accelerates injected protons from a hydrogen plasma cell. Superconducting temperatures are maintained by a liquid helium reservoir, and an active cryocooler ensures that operational time vastly exceeds that available from a cryogen dewar alone. Adaptive beam-steering technology guides the proton beam to an ergonomic wand, whichdoubles as a beam-halo tuning cavity to provide maximum down-range accuracy. The backpack form factor allows built-in psychokinetic grounding to the user’s spinal column, eliminating spectral noise feedback loops.  

In development for over 30 years, the Proton Packâ„¢ benefits from the newest innovations from Sony Corporation’s acclaimed products. Weighing 6.66 kilograms/14.68 pounds, the Proton Packâ„¢incorporates the same STAMINA Mode featured in Sony Mobile Communications’ latest Xperiaâ„¢smartphones, allowing its user to keep the battery going longer. The Proton Packâ„¢ integrates the same super slow motion capture capability as Sony’s Cyber-shot RX series premium compact cameras, allowing users to capture the matter in 960 frames-per-second high frame rates and accurately record the movement of its target. Its embedded Sony 4K Ultra Short Throw Projector allows users to view captured matter in real time. Near Field Communications technology will make it possible to connect the Proton Packâ„¢ wirelessly to other Sony products such as BRAVIA® televisions and Xperiaâ„¢ smartphones to view, forward, and share entities, redefining the terms image capture and screen grab. The Proton Packâ„¢is water and slime-proof.

Engineers at Sony Corporation developed the 2016 Proton Packâ„¢ in collaboration with nuclear engineer and munitions expert Dr. Jillian Holtzmann. Sony President and CEO Kazuo Hirai commented ‘The perfection of the Proton Packâ„¢, long a dream of the world’s greatest engineers since first pioneered by Dr. Egon Spengler of Columbia University, is an example of Sony’s relentless pursuit of innovation. It absolutely delivers the wow factor that is so important to our company mission.'”

GHOSTBUSTERS hits theaters on July 15, 2016.

SOURCE: Sony (via Proton-Pack.com)

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.