Lucasfilm Ltd is teaming with UNICEF and the Starlight Foundation to help raise money for those organizations. Prizes include a private lunch with Mark, a chance to see a pre-showing of The Last Jedi, plus a chance to have a walk on role in the unnamed Han Solo movie.
The video is funny in and of itself. What I appreciate most is the willingness of Lucasfilm LTD to continue toembrace fan culture, if not more so, than other franchises like Star Trek. While Star Trek is embroiled in a court case over the fan film Axanar, the Star Wars franchise continues to find ways to embrace the fans, such as videos like this as well as their Fan Film Awards.