Each year, toy company Mattel makes a bigger and bigger presence at the largest pop culture convention San Diego Comic-Con International.

The well-known brand Mattel will have a big weekend with its potential blockbuster film Barbie in theaters during the convention. The company will push its other brands to hundreds of thousands of fans.

The SDCC festivities start early on July 10, with Mattel Creations offering special edition drops during their celebrated “12 Days of Fandom” event. This fan-first celebration of all things Mattel will unveil the latest collectibles from many icon properties.

Some of the fan-favorite properties will include Masters of the Universe, Hot Wheels, Monster High, WWE, Jurassic Park, and many more.

Here is the following fan experiences and panels announcement below:

Mattel SDCC Fan Experiences

* WWE Superstar Meet & Greet – Thursday, July 20/1:15-2:15 p.m. (Mattel Booth #3029)

Hot Wheels Design and Packaging Autograph Signing – Friday, July 21/12:30-1:30 p.m. (Mattel Booth #3029) – Participants include Chris Colangelo, Kevin Cao, Mike Vasquez, Vic Blankenbaker, and Rich Orlina.

Monster High Design and Packaging Signing – Friday, July 21/2-3 p.m. (Mattel Booth #3029) – exclusive SDCC Monster High poster signed by Monster High designers

Little People Collect Avatar: The Last Airbender Poser Giveaway – Thursday, July 20-Saturday, July 22/3:30-4 p.m. (Mattel Booth #3029) – Lucky fans will receive a poster signed by creators of the show.

UNO Ultimate Foil Card Giveaway – Thursday, July 20-Saturday, July 22/4:30 to 5 p.m. (Mattel Booth #3029) – giveaway of special-edition UNO Ultimate Superman Foil card to celebrate Man of Steel’s 85^th anniversary.

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Mattel Panel

Mattel & WWE Elite Squad Fan Panel – Thursday, July 20/11:15 a.m.-12:15 p.m. (Room 6A) – WWE action figure reveals and WWE Superstar guests.

An Inside Look at Mattel’s Jurassic World Toy Design – Friday, July 21/11 a.m.-12 p.m. PT (Mattel Booth #3029) – In honor of Jurassic Park’s 30^th anniversary, toy designers Greg Murphy, Chandra Hicks, Carlos Rosales, and Chloe Mun feature product reveals and fun trivia.

Masters of the Universe (MOTU) Design Panel – Friday, July 21/12:30-1:30 p.m. (Room 24ABC) – behind-the-scenes look and sneak peek of the MOTU product lines. The first 250 attends will receive the exclusive “Moaty” lapel pin.

Follow @Mattel on Facebook, Twitter, and Instagram for up-to-date activities with Mattel.

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Source: Mattel