Netflix has been hitting the film game pretty hard for a couple years now, and while they have a huge library under their name, they haven’t quite made as big an impact as they likely hoped. In my own eyes, I tend to associate Netflix films with mediocrity — fun pieces of escape I can consume until a new “real” film hits theaters.
The streaming service is working hard to change all this. They are working hard to lock down big Marvel-like projects in the near future as well as ambitious prestige projects that can put them in consideration for awards. On the list of films coming up is Roma, from Gravity director Alfonso Cuarón. Needless to say, Cuarón is a high-profile director — one who could help to boost the service’s reputation among certain awards organizations, so it may not help to play ball under certain circumstances.
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What am I talking about? I’m talking about theaters. According to a new report from THR, the streaming giant is considering putting Roma into theaters before debuting it on their streaming service. This goes against their usual philosophy of simultaneous releases, but in a world where awards organizations turn their noses to “digital” releases, it may be in their best interests.
The outlet states that Netflix film chief Scott Stuber is working hard to convince Netflix chief content officer Ted Sarandos to make some concessions on their philosophy for films they think could serve them well on the awards front. These could also include films from filmmakers like Paul Greengrass and the Coen brothers.
That being said, its concession would likely be a small one. While no decision has been made, the word is they’re looking to delay release online by one or two weeks — a far cry from the three-month exclusive window required by chains to get them into major theaters, but it is indicative that they may be open to budging a little bit, which could go a long way.
But, as far as Roma goes, it looks like they’re starting small, with 20 or so theaters in the U.S. being the goal for November or December.
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