– by Joseph Jammer Medina

Over the past few years, Netflix has made quite the name for itself. Sure, it started off as a mail service, and later a streaming service, but in 2012, it broke new ground when it launched its first original series, House of Cards. The approach was a complete departure from a cable TV perspective. Over the past several decades, audiences had grown accustomed to the standard means by which a TV series was released, and it wasn’t clear whether or not a streaming service — what’s more, a streaming service that drops full seasons of their shows at once — could be successful as a network.

Of course, right now, Netflix is no longer the only big player. Other streaming services like Amazon, Hulu, and YouTube have all jumped into the fray of original series, and it’s all become the new normal in today’s fast-paced, content-laden society. By all accounts, the experiment pioneered by Netflix appears to be a success, and while the exact numbers and figures they get for their original series is still something of a mystery, their shows have undoubtedly left their marks in the pop culture zeitgeist.

But what shows are some of their most popular? Some online services are hard at work trying to crack that code, but the folks over at CableTV have taken a different approach. They opted to gather a whole bunch of data from Google Trend in 2016 and figure out which Netflix series was the most popular in each state.

Take a look at their results below!

Image courtesy of CableTV

Image courtesy of CableTV

As you can see from the map above, Marvel Studios appears to, overwhelmingly be the big winner here, with Daredevil and Jessica Jones locking down a combined 21 states — nearly half the U.S. 

Some interesting surprises on this map: The Ranch taking over Wyoming — who knew the laughtrack sitcom still had any real weight? Also, there was a distinct lack of Stranger Things here. The only state that had it as a favorite was Utah, but considering how the show seemed to break the internet lat year, we would have guessed it would have had at least a handful of states under its belt. Another trend pointed out by CableTV was the tendency for series set in certain places to be more popular in said places.

For Example:

  • Bloodline, a series set in the Florida Keys was popular in Alabama, Florida, North Caroline, and South Carolina
  • House of Cards, a series set in Washington D.C. was the most popular series in Washington D.C.
  • Last Chance U, a docuseries set in East Mississippi was the most popular show in Mississippi
  • The Get Down, a series set in South Bronx was the most popular series in New York

Pretty interesting stuff. While each state definitely seems to have its own flavor, Marvel’s domination is eye-opening. With 2017 bringing on such shows as The Punisher, The Defenders, and Iron Fist, we can only expect that trend to continue.

What’s the favorite Netflix show in your state? Let us know down below!

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Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.