– by Joseph Jammer Medina

Netflix has raised the monthly price of their subscription service in the U.S. once again. The streaming service raised the Standard service by 10 percent from $9.99 a month to $10.99 a month. Those who are looking to sign up now will be faced with the updated price, whereas according to Variety, Netflix will be moving existing customers to the new rate over “the next several months.”

This change wasn’t exclusive to the Standard Plan. Their Premium Plan also suffered an increase of $2 — or around 16 percent — from $11.99 to $13.99 a month. This is the service that includes Ultra HD (4K), and allows users up to four screens to be running simultaneously (as opposed to the Standard Plans’ two screens).

This isn’t exactly a surprise. Those who have been following all things Netflix have undoubtedly noticed their spending spree as of late. In an effort to lock down original films and television programing. This year, they are looking to $6 billion, and next year, they look to spend $7 billion.

As a result, Netflix is in real debt, so it makes sense they’d turn to customers to help with the effort. The company said the following in a statement.

“From time to time, Netflix plans and pricing are adjusted as we add more exclusive TV shows and movies, introduce new product features and improve the overall Netflix experience to help members find something great to watch even faster.”

While this may concern some users, it is likely to their long term benefit. Had they not made these investments now, when they lose studios in years to come (who will leave for their own services), they’d be hemorrhaging subscribers, who wouldn’t find their service worth.

With all this content getting locked down, they’ve continued to make their service indispensable to a lot of users, and well worth ponying up the cash. As a paying subscriber, I don’t mind paying an extra $12 a year if it guarantees tons of more content.

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SOURCE: Variety

  • TheOct8pus

    I wish Netflix would make these announcements, and I didn’t have to find this news out from LRM, but anyway – thanks for staying on top of this, LRM. The price hike makes sense – it’s still cheaper than HBO….

    • Kindofabigdeal

      Yeah. I didn’t even get a fair email. I just got a dollar added to my bill.

  • Kindofabigdeal

    I have an issue with this. While I love some of their programming I didn’t sign up to support a new TV and film studio. I signed up to watch existing content so I wouldn’t have to go out and buy a dvd everytime I wanted to watch something. The direction they are going in isn’t fair to the faithful customers. In fact, since they are focusing on “exclusive” content they are losing shows and movies to other streaming services. I may consider jumping ship.
    Who am I kidding. Netflix, Hulu, and Amazon combined is still cheaper than cable. Hell, throw in Sling while we’re at it.

    • Joseph Jammer Medina

      To be fair, this is not really their fault. You want a scapegoat? Blame the studios for pushing to create their own services. Netflix is just doing what they can to stay relevant and successful in a continuously-changing landscape

      • Derek NOLA

        yeah they dont have a choice… netflix should consider buying a studio though

        • Derek NOLA

          i could see amazon buying netflix and combining their programming into a bigger service

  • suckit15694

    pushing people to illegally stream is not good .

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.