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– by Joseph Jammer Medina

This was a big year for Netflix, as they are spending a record $12 billion on original content that includes TV shows and films. Their efforts have also been especially focused on movies, with them putting out more than 80 over the course of the year, with them aiming to push a handful or so for awards consideration.

However, the beast is still hungry, and according to Deadline, the streaming service is planning to raise $2 billion by offering up bonds to specific qualified buyers. The money raised from said bonds will be used for stuff like production, content acquisition, and development, and the specific details regarding its interest rate and maturity will be set later.

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So what does this mean? Well, Netflix has done a ridiculously amazing job at putting out regular content, with 700 hours of content being added in the third quarter alone, and it doesn’t sound like they plan on slowing down any time soon. Come hell or high water, it looks as though they will be doubling down on the aggressive approach they’ve been taken in years past.

Deadline states that while this approach has resulted in high esteem from Wall Street, there are still plenty of skeptics out there who aren’t convinced that this strategy of high spending and losses can be made up by their gain in subscribers.

Regardless, the streaming giant looks to be trudging forth with this approach.

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SOURCE: Deadline

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.