This weekend comes one of the biggest games in sports, Super Bowl LV. This year’s contest will feature a quarterback at the end of his career versus one that is in his prime. In an NFL first, the Tampa Bay Buccaneers will have the privilege to play the big game at their home stadium against the defending champions, the Kansas City Chiefs.
In honor of the Super Bowl, Nickelodeon and CBS Sports are teaming up for “NICK-IFIED” Super Bowl content. This is going to include a special pregame show on Nickelodeon. As well as family-friendly elements in the CBS broadcast as well as digital highlights. Below is the press release with all the details.
The fun starts with the Nickelodeon Super Duper Super Bowl Pregame Spectacular, an original half-hour pregame show hosted by Nick stars Gabrielle Nevaeh Green and Lex Lumpkin.The show will feature Super Bowl fun facts, “Nick-ified” season highlights and predictions of this year’s winning team with help from special guests. The special will premiere Friday, Feb. 5, at 8 p.m. (ET/PT) and re-air multiple times over the weekend.
On Super Bowl Sunday, CBS’ pregame show, THE SUPER BOWL TODAY, which airs from 2 p.m.-6 p.m. (ET), will feature a specially produced segment of Nickelodeon’s game show Unfiltered, where Green and Lumpkin will try to guess the virtually disguised identity of one of the NFL’s biggest stars from Super Bowl LV. Additionally, a “Nick-ified” highlights package will air as part of CBS’ halftime coverage of Super Bowl LV, which features the Kansas City Chiefs vs. Tampa Bay Buccaneers on Sunday, Feb. 7 at 6:30 p.m. (ET) at RaymondJames Stadium in Tampa, Fla.
While Nickelodeon will air its Super Duper Super Bowl Pregame Spectacular throughout the weekend, Super Bowl LV itself will air on the CBS Television Network. The game can also be streamed across devices on CBS Sports and NFL digital properties, via CBS All Access, and on mobile via the participating teams’ mobile properties, Yahoo Sports and other Verizon Media mobile properties. The game will also be available in Spanish on ESPN Deportes.
For kids and families watching the game on CBS and looking for second screen content, @Nickelodeon, @NFLonCBS, @CBSSports and NFL handles will feature “Nick-ified” highlights before and during Super Bowl LV. Kids can also interact with complementary content such as polls, trivia and games at NFLNickPlay.com.
This comes after the success of the CBS/Nickelodeon production during the NFL’s Wild Card weekend. The game between the New Orleans Saints and Chicago Bears brought in the highest viewership of a Wild Card weekend across both networks and gave Nickelodeon its biggest audience in almost four years. The first-ever NFL telecast produced for kids and families generated more than two billion social media impressions.
The President of ViacomCBS & Family Entertaiment Brian Robbins commented about their succesful partnership with the NFL. “Our broadcast of the NFL Wild Card game was undoubtedly one of the greatest moments in Nick’s history, and the enormous positive response shows how big of an appetite there is for a kids and family-oriented sports production like ours. Given all that enthusiasm, it feels really good to team up again with everyone at CBS Sports and the NFL with pregame coverage and digital highlights that bring fun and slime to the biggest football game of the year.”
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The Nickelodeon Super Duper Super Bowl Pregame Spectacular will premiere Friday, Feb. 5, at 8 p.m. (ET/PT), on Nickelodeon, and encore Saturday, Feb. 6, at 10 a.m., 4:30 p.m. and 9 p.m., and Sunday, Feb. 7, at 8:30 a.m., 11 a.m. and 2:30 p.m. (all times ET/PT). The special will also be available on Nickelodeon On Demand and the Nick App beginning Saturday, Feb. 6.