– by Joseph Jammer Medina

It may come as no surprise to anyone, but Pixar’s Coco is doing pretty solid business in Mexico. Set in Mexico, this Día de Muertos-based film hit theaters three weeks ago so that it would coincide with the aforementioned holiday, and it looks like it’s paid off.

RELATED – Coco Could be Pixar’s Most Heartfelt Film Since Toy Story 3

According to TheWrap, the film made 824 million pesos ($43.1 million USD) through yesterday, and is set to pass the 827 million pesos record set by The Avengers back in 2012. As of this writing, it wouldn’t be surprising if this milestone was already met.

Coco is set to hit theaters here next week, and we think it stands a good chance of becoming one of Pixar’s more successful films to date. There was a lot of love put into actually getting important aspects of the culture right, and since Latinos make up a good number of people in the country, we can only imagine the outpouring of financial support it’ll receive.

But of course, the cultural aspect isn’t the only great thing about the film. If that was all it had to offer, it’d go almost nowhere. But between that aspect, the beautiful animation, and strong narrative we can expect from Pixar, it’d be a surprise if it didn’t do crazy numbers.

Are you excited to check out Coco? Let us know down below!

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Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.