It looks like all that positive buzz for Ready Player One is starting to do it some good. As recently as March 8, the film was eyeing kind of a dud of a debut of $35M in its opening weekend. For a movie that cost as much money as it looks (a rumored $175M), that kind of an opening wasn’t going to cut it. Plus, from what we’ve heard, both the studio and Spielberg were hoping for something around $50M.
Now, THR is reporting that the figure is more attainable. According to them, it’s looking to take in $45M to $50M during Easter weekend. In its favor, both movies that launched this month, Pacific Rim Uprising and Tomb Raider, haven’t been doing so well. This leaves the weekend wide open for it to take.
Also in its favor is the positive reception. I gave the film a solid B grade, and I’m not the only one out there who enjoyed it. As of this writing, it’s sitting at around 84 percent on Rotten Tomatoes, meaning that audiences may find themselves urged to check it out. But of course, the big question is how fans will take to it once it’s released. That will determine its ultimate longevity.
As I mentioned above, early buzz for the movie wasn’t great, and that is likely to do its pop culture-laden ad campaign. With all the characters they were throwing in our face, you’d think they had zero confidence in the film. Luckily, the quality of the actual film seems to be reversing that negative momentum. But will it be enough? I certainly hope so, because I enjoyed that movie quite a bit, and want to see it succeed.
Do you plan on seeing Ready Player One this weekend? Sound off down below!
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