SOLO Cups. The idea of Lucasfilm’s upcoming film Solo: A Star Wars Story teaming up with SOLO Cups has been one of the great marketing potentials in film history.
Okay, well maybe not that big, but it was a joke that many of a Star Wars fan had made in the past, and even when the first shot of the film was kicked off back in early 2017, it was revealed that the working title of the film was none other than Star Wars: Red Cup.
— Chris Miller (@chrizmillr) January 30, 2017
Clearly, it was low-hanging fruit, and Disney was sure to oblige fans and SOLO Cups themselves on this team-up. We’re sure college students and families around the world would love the opportunity to have a SOLO Cup with Solo’s mug smacked across it.
Below is the official synopsis for Solo: A Star Wars Story:
“Board the Millennium Falcon and journey to a galaxy far, far away in Solo: A Star Wars Story, an all-new adventure with the most beloved scoundrel in the galaxy. Through a series of daring escapades deep within a dark and dangerous criminal underworld, Han Solo meets his mighty future copilot Chewbacca and encounters the notorious gambler Lando Calrissian, in a journey that will set the course of one of the Star Wars saga’s most unlikely heroes.”
Solo: A Star Wars Story hits theaters on May 25, 2018.
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