– by Joseph Jammer Medina

Who’d’ve thought that potentially the biggest trailer ever would come complete with a terrifying clown? Yes, fans of the Stephen King novel IT undoubtedly hoped for the best when the trailer hit. After all, this is a film that only tells half the story chronicled in that original book. If we ever want that second film to see the light of day, we’ll need this first one to make halfway decent money.

Well, it doesn’t sound like IT will have much to worry about come September — at least if the trailer numbers are any indication.

Earlier today, Deadline reported that within the first 24 hours, the trailer almost hit 200 million views, beating out trailers for big blockbusters like Beauty and the Beast, Star Wars: The Force Awakens, Fate of the Furious, and most surprisingly…Fifty Shades Darker.

However, the story doesn’t stop there. We’ve recently been notified that the trailer has now topped 247 million views in its first 36 hours of being released. We have to say, that’s incredibly impressive, and it can’t be overlooked that this seems to imply a much higher excitement online for IT than some of the biggest blockbusters out there.

We have to at least wonder why that is. I don’t think we can overlook the fact that IT is a classic seminal novel, and in addition to that, it’s one that was adapted when a good portion of the audience were young. So not only are readers drawn in, but those who are curious as to how the material was re-interpreted. It’s also worth noting that this is a horror film, and even nameless horror films tend to do pretty well at the box office, so perhaps there’s something there.

That being said, no matter how I look at it, I have no idea how IT managed to beat such stiff competition in terms of trailer views. I’m sure we’ll all be keeping a close eye on this film to see how it does at the box office. Will these high number of trailer views translate? We’ll have to wait and see.

Stephen King’s IT hits theaters on September 8, 2017.

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SOURCE: Deadline, New Line Cinema

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.