What excites you most about the promise of a new movie? What hooks you into its story and characters? For me, it will always be the movie poster, like the one for The Dark Tower featured above. That single, powerful visual element, which just barely hints at a film’s theme, heroes, and villains, without spoiling a single element of its plot.
Before the explosion of cable TV, the Internet, and today’s bottomless torrent of teasers, trailers, and marketing tie-ins — most movie fans lived and died through movie posters. “Colorful, rectangular images” forced the viewer to fill in the gaps using only their imagination. Classically, these were hand-painted works of art by legendary creators like Bob Peak, Robert McGiniss, and Drew Struzan.
ComingSoon.net just revealed an atmospheric new poster for The Dark Tower, the 1st of hopefully many long-awaited film adaptations of Stephen King’s cult-classic novels.
It’s interesting to evaluate the imagery here which promotes a modern, urban setting. The tiny foreground characters are seemingly crushed by the scenery, and you have to squint to even notice the pistols in Roland’s hand; played by Idris Elba. It’s moody and kind of haunting, but I think it works.
The Dark Tower is arguably genre-defying, combining elements of fantasy, western, horror, and science fiction. This poster is actually reminiscent of Christopher Nolan’s Inception and Marvel’s recent Doctor Strange, which both convey twisted realities and angular, even claustrophobic, cityscapes that similarly squeeze in upon their protagonists. Check out the similarities:
While this Dark Tower poster leans a little too heavily on photo-realistic imagery, it does manage to capture the spirit of storytelling from that bygone era of Peak, McGinnis, and Struzan. Given the countless twists and turns taken during its long journey to the big screen, there’s something appropriate about the upside-down world depicted here.
What’s your take on this new poster, does scream Stephen King or Christopher Nolan? Let us know in the comments down below!
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