Time moves fast in the entertainment industry.
On May 17th, AT&T announced plans to restructure WarnerMedia and combine some of the company’s parts with Discovery.
Jump ahead only a few weeks, and the new media company already has a name: Warner Bros. Discovery. And a pretty cool looking logo that recalls the good ole’ days of Hollywood.
Wow. What a name. On par to when Comcast changed Universal to NBCUniversal. Not that anyone actually calls it that.
The slogan, “the stuff that dreams are made of,” is a reference to a line from the classic Warner Bros. film The Maltese Falcon. Now a film belonging to Warner Bros. Discovery.
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Discovery CEO David Zaslav had this to say about the new company:
Warner Bros. Discovery will aspire to be the most innovative, exciting and fun place to tell stories in the world – that is what the company will be about. We love the new company’s name because it represents the combination of Warner Bros.’ fabled hundred year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation and inspiration. There are so many wonderful, creative and journalistic cultures that will make up the Warner Bros. Discovery family. We believe it will be the best and most exciting place in the world to tell big, important and impactful stories across any genre – and across any platform: film, television and streaming.
Alright, Zaslav. Nice logo and suitable name, I suppose. That logo better be the final form, because I like the classic look.