– by Joseph Jammer Medina

The Star Wars franchise has just passed an incredibly important milestone. If you’ll recall, back in 2012, Disney purchased Lucasfilm for $4.06 billion, obviously, in hopes of making back their money through ticket sales, theme park integration, merch, and countless other ways.

Well, THR is reporting that between Star Wars: The Force Awakens’ $2.1 billion haul, Rogue One’s $1.1 billion haul, and Star Wars: The Last Jedi’s $934 million so far, they have effectively cracked the $4.06 billion cost for which Lucasfilm was purchased.

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To be clear, this does not mean that they have recouped the cost of their purchase through these ticket sales — each of these films had plenty of marketing costs and theater costs to cover that weren’t taken into account. However, this does prove just how much power the Star Wars brand has, and between these ticket sales, it’s clear that Disney made the right choice in purchasing Lucasfilm.

As it stands, Star Wars: The Last Jedi is set to propel the studio to even greater heights, with it tracking to land somewhere solidly in between $1 billion and $2 billion globally. Despite the split reception of the film, it’s very clear that the franchise is still a force to be reckoned with.

Are you happy to hear about the success this franchise continues to enjoy under Disney’s reign? Let us know your thoughts down below!

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  • Atirus

    Merchandising alone should have covered the purchase price that Disney paid.

    • syambo87

      dont forget that Disney only sells the license to Toy Companies and other Merchandise companies… so like Hasbro probably payed Disney like 5million USD to have the rights to make Star Wars Action Figures for a span of 5 years ect… then they’ll keep renewing it… Disney is also smart to keep the license cost cheap to popular companies as merchandising is also part of advertising…

      can say they sold 4 billion worth of Star Wars related items.. but they didn’t make that 4 billion from merchandising… the toy companies do… like Hasbro, Bandai, Medicom, Sideshow, Hot Toys, Legos…

      They also have their own DISNEY merchandises…

      a while ago it was marvel who went to snack companies and sold licenses to help market and promote Guardians of the Galaxy… so when people buy snacks… like potato chips.. there was an Ad on the packaging… Dont Forget to Catch Guardians of the Galaxy coming to theaters on ect ect ect date… use popular product to promote a movie

      then GOTG2 came out… and snack companies came to Marvel to purchase licenses…
      then it was… Buy Lay’s Chips… The Number 1 choice of Peter Quill aka Star Lord from the Guardians of the Galaxy… use a popular franchise to promote a product…

  • Weresmurf

    That’s just not how it works… THR is making it look like it’s a 1:1 dollar for dollar aspect at the box office, this isn’t how it works at all.

    • Ryan Fink

      Exactly my thoughts as well.

  • Rad4Cap

    “Despite the split reception of the film, it’s very clear that the franchise is still a force to be reckoned with.”

    This seems to be the editorial position driving most of LRM’s Star Wars ‘news’ since the release and negative receptions of TLJ.

  • Daniel O’Connell

    Was a fantastic business decision on the part of Disney. Cu-dos to the board who made the decision. I wasn’t a big fan of them really. Liked Rogue One, the other two were very poor . The Force Awakens – should have just called it A New Hope v1, and the Force Awakens… -their decisions on Luke’s character just horrendous.. so so bad. Can understand why Mark Hamill wasn’t a fan either. But that’s just my opinion ‘m sure others loved it. You can be sure the next one will be Return of the Jedi v1..

    • SgtMAD

      Rogue One was great because it was truly a one-off movie that fit the canon perfectly,it added to the overall storyline and it had a true ending and didn’t play it “cute” or for the toy sales generated

  • Brafdorf

    I’m glad they bought it because we wouldn’t get any new films at all probably

  • SgtMAD

    Disney took the Marvel money and bought Lucasfilms is what the headline should be.

    the Star Wars money is financing the Fox deal LOL,thats a much longer pay out at 50+ billion ,yet I think it will work out for the House of Mouse,now they have all the Avatar money to play with and get back pretty much all of the Marvel character base,

    it could take take ten years to pay this deal off,although there are a bunch of Avatar movies in pre-production right now,so in some of these next few years Disney could see years where they release a star wars movie,a couple of big budget cbm movies and an Avatar movie,add in the tax cuts and they are going to have some record breaking years

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.