– by Joseph Jammer Medina

The Star Wars franchise has just passed an incredibly important milestone. If you’ll recall, back in 2012, Disney purchased Lucasfilm for $4.06 billion, obviously, in hopes of making back their money through ticket sales, theme park integration, merch, and countless other ways.

Well, THR is reporting that between Star Wars: The Force Awakens’ $2.1 billion haul, Rogue One’s $1.1 billion haul, and Star Wars: The Last Jedi’s $934 million so far, they have effectively cracked the $4.06 billion cost for which Lucasfilm was purchased.

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To be clear, this does not mean that they have recouped the cost of their purchase through these ticket sales — each of these films had plenty of marketing costs and theater costs to cover that weren’t taken into account. However, this does prove just how much power the Star Wars brand has, and between these ticket sales, it’s clear that Disney made the right choice in purchasing Lucasfilm.

As it stands, Star Wars: The Last Jedi is set to propel the studio to even greater heights, with it tracking to land somewhere solidly in between $1 billion and $2 billion globally. Despite the split reception of the film, it’s very clear that the franchise is still a force to be reckoned with.

Are you happy to hear about the success this franchise continues to enjoy under Disney’s reign? Let us know your thoughts down below!

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Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.