When Ralph Breaks the Internet was first introduced to audiences, it came with quite a hefty title that made my head spin. The title was Ralph Breaks the Internet: Wreck it Ralph 2. Sure, it’s not Pirates of the Caribbean: Dead Men Tell No Tales in terms of length, but it’s up there. Additionally, it strangely had the main franchise name as the subtitle instead of the main title — clearly, I’ve thought too much about titles (don’t even get me started on the Fast and Furious franchise).
However, when the second trailer dropped, they had unexpectedly dropped that subtitle and went with the cleaner Ralph Breaks the Internet. I loved it for how clean it was, but also greatly respected it because it had the confidence no to rely heavily on the “Wreck-It Ralph” brand name. It allowed itself a new title and feel, despite being a sequel. But why’d they drop that subtitle? Our own Nancy Tapia asked co-directors Phil Johnston and Rich Moore in an exclusive interview, and their answer was sensible.
“Johnston: Well, it was a really cumbersome title to have Wreck It Ralph 2: Ralph Breaks The Internet so I think from the get go we were like, ‘oh, that’s a little long. Can we just pick one or the other?’
I definitely see where he’s coming from there, but apparently, the trigger for this came from the editor-in-chief of the news site Collider.
Moore: We should give a shoutout to one of your fellow journalists, Steven Weintraub. He stopped us at D23 Expo after we showed the princess sequence two years ago and he was all, I want it to be Super Wreck It Ralph, that’s always what they called follow-up games in Nintendo. Super Mario or Super … ‘Well, it’s not gonna be like that, Steve,’ and he was like, ‘but Ralph Breaks The Internet: Wreck It Ralph 2, it’s so long! Think of us poor journalists that have to write that.’
Johnston: ‘We’ll get carpal tunnel!’
Moore: ‘In a column, it’s just gonna eat up the space for me to write!’. And I was like, ‘Steve’s actually right about that.’
With this in mind, I’d like to applaud these two. It may seem stupid and trivial, but when having to write so many pieces, having to wade through a long title each time really feels like trudging through sludge at times. It’s how I feel writing out any Pirates of the Caribbean film, and it’s how I felt for Ralph Breaks the Internet before that subtitle was dropped.
It also helps with article titles. When trying to grab eyes to the site, it doesn’t really help us if a title of a film takes up pretty much all title real estate, leaving us with little room to actually say what the piece will be about. So all around a good move. Great work, guys!
Keep an eye out for our exclusive interviews with the directors and actor Jack McBrayer in the next week!
Don’t forget to share this post on your Facebook wall and with your Twitter followers! Just hit the buttons on the top of this page.
SOURCE: LRM Online