Last week, not after the first trailer for Dark Phoenix was released, it was revealed that it would be pushed back for a second time. No longer would it grace audiences on Valentine’s Day, but instead would be pushed back another four months. But what’s the reason behind this? We just saw the trailer, so what happened to make them lose confidence.
First of all, calm down there. You’re assuming a lot in assuming they’ve lost confidence in the film. As we’ve reported in the past, their reshoots still only cover a couple weeks, and in a recent interview with Collider, director Simon Kinberg reiterated that they were putting the emphasis on the third act.
“Mostly we focused on the third act, both emotionally and in terms of the physical scale and the action of the third act that we adjusted. And then there were certain things in the first two acts of the movie—very few things, but to set up those changes in the third act we had to adjust some things in the first two acts so that that all was fluid and felt consistent.”
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Makes sense. But what about that release date? We have mentioned previously that the visual effects are the main culprit, and Kinberg doubled down on that point in addition to a couple other reasons.
“Some of the trailers had ‘Coming Soon’ on them and some of them said ‘February 14th’. It was a date, February 14th, that we initially liked for the movie but when we realized that we weren’t gonna have the visual effects ready to release it globally the way we wanted to, and the Gambit date opened up because it wasn’t gonna be ready for that June 7th date. We looked at that date versus the February 14th date, the studio did and we did, we felt like that June date was a bigger opportunity for us globally. More screens, more IMAX screens, a better chance to play in China where these movies have a massive following. What we found when we released the trailer was that 44, 45 million views of the trailer were in China alone… Specific for us, it is an opportunity to be a bigger movie day-and-date globally.”
As I mentioned in that previous piece that after seeing Justice League, that is probably a good idea. I stand by that sentiment.
What do you think of Kinberg’s comments? Let us know down below!
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