Why Marvel’s Runaways Is On Hulu Instead Of Netflix


Marvel Entertainment certainly seems to be doing a great job of spreading the love with all their TV shows. They have The Defenders on Netflix, Agents of S.H.I.E.L.D. and Inhumans on ABC, Cloak and Dagger on Freeform, and of course, Runaways on Hulu.

However, with a series like Runaways, some may argue that it could be a bit of a better fit on either Netflix or Freeform. What is it about Hulu that differentiated it enough from Netflix to make it attractive to Marvel? Speaking with Polygon, Marvel TV head Jeph Loeb said:

“What we do with every show is we look at where the best place is. We absolutely had a lot on our plate at Netflix, but wasn’t the reason for it. We were very excited about the possibility of joining a network that was young and growing in the same way that when we went to Netflix it was young and growing on the original side. It really feels like we’re in the right place at the right time with the right show.”

“The fact that as we’re coming around the clubhouse turn with Handmaid’s Tale erupting and becoming part of the culture is huge. People who previously might have been going ‘what is Hulu?’ are now going ‘I have Hulu’.”

Interesting. So the draw in this particular case was actually its relative obscurity and lack of credibility (at least when compared to Netflix). That’s honestly pretty cool, and makes sense from a business standpoint. You want to get out in front of trends, and if you take chances with certain networks, you may find success that would have otherwise eluded you.

Will you be watching Runaways on Hulu? Let us know your thoughts down below!

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SOURCE: Polygon

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