It’s looking like Zack Snyder’s Justice League was less successful than it seemed. Third-party aggregator Samba TV reports that 2.2 million households watched Zack Snyder’s Justice League in its first week of release. However SambaTV counted any households that watched at least five minutes of the program, and it’s a 242 minute movie. 800,000 was the number who actually watched the full movies and that’s a far smaller number. Therefore only 36% of all U.S. households that tuned into Zack Snyder’s Justice League, actually watched the film made it through to the end.
I’m not quite sure I’d be ready to call that a massive success as Snyder fans would have us believe. Luckily Forbes did the math, and here is what they came up with.
However, bending over backward to be fair, let’s presume that all 1.48 million new downloads were also new paying subscribers. At $14.99 a pop, that’s a monthly haul of around $22.2 million for a film that cost AT&T an extra $70 million to complete.
Now, we can still call that a win, the movie generated revenue equaling more than a quarter of it’s extra budget. Of course, subscribers don’t necessarily just go away either, so this is a bit different from box office sales in which we’d call that a flop. However, what is clear is that Zack Snyder’s Justice League was less successful than previously advertised. I still find the #restorethesnyderverse fans are a bit crazy with this one. I also do not condone the tactics they have been using to force their own way. But one of the things those campaigners have bene using is how seemingly popular this movie was. The fact is, only 36% of Americans who tuned it stuck it till the end.
If I was WB I wouldn’t be rushing out to commission a $600M budget epic 5 hours Justice League sequel. Because, I still don’t think it’ll make enough money to justify it. Was Zack Snyder’s Justice League less successful than it seems? As always leave any thoughts below.