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– by Joseph Jammer Medina

We live in a golden age of TV. That’s something that’s been written all over the place, and it’s easy to see why. With Netflix upping their game, HBO trailblazing new territory, and audience standards steadily rising for script television, it’s easy to see this “golden age” as a fantastic thing for consumers and for creativity as a whole.

But is it too much?

Last month, Hub Entertainment research surveyed 2,214 consumers between the ages o 16-74 (all of whom watch more than 5 hours of TV a week), and asked them to agree or disagree with the following statements:

“There are so many TV programs to choose from that it’s hard to know where to start.”

“More of my total TV time is spent watching shows I really like.”

For the first statement, 49 percent of consumers agreed with the statement, which is up from the 42 percent surveyed in 2014.

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For the second statement, 73 percent of consumers agreed with the statement, compared to the 81 percent in 2014.

The basic info to take from this is that audiences are gradually getting more overwhelmed by the options, and less satisfied by the output.

In addition to this, 35 percent of users believed that there were too many shows in general.

“Over one-third is a lot of people,” said Hub principal Jon Giegengack. “The SVOD services are investing all this money in original content but at some point the volume of content defeats itself.”

Now, let’s point to a company like Netflix. They’ve invested a pretty penny in creating their own content, which would naturally make sense. They want their own content so they can be masters of their own destiny. But when asked if Netflix had too many options, 39 percent agreed there were too many.

While we have an unprecedented number of scripted shows, is there a point where studios and networks are getting facing diminishing returns? And have we reached the point where this influx in content is negatively affecting the consumer? While I don’t think we’re there yet, the trend certainly seems to be hinting at that potentially being the case in the next few years.

What do you think? Do we have too much content, and are studios/networks investing far too much money? Let us know down below!

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SOURCE: Variety

  • John From Raleigh

    The only time I ever felt overwhelm was when I had a DVR and Cable. Lots of great stuff to record and then watch later.

    But I cut the cord 5+ years ago during the GRession, and now with Netflix and OTA antenna for sports I feel like things are perfect. Though, the family has talked alot about dropping Netflix and moving to Hulu. Scrubs, 30 Rock and now IASIP leaving, that might be the final straw.

    • Saranac

      We cut cord about same time – channel master?

  • Victor Roa

    I think the target audience of this article is grandmas whom you want to help become a cord cutter but it’s too much.

  • Venomaide

    Most netflix originals arent that good.

  • Saranac

    We have Netflix and Amazon, had Hulu just been honest from the beginning maybe I’d get that….I’ll have to get the Disney stream because the kids, but then I’m done.

  • Kratos

    i remember having single digit channels in the late 70s…then doubling and tripling that # once we got cable throughout the 80s. hell my mom and i were the first to get HBO in my entire extended family….and HBO wasn’t even a 24 hour channel back then. we had viewing parties when JAWS and superman the movie were shown the 1st time. i cut the cord last year and use ATTs directvnow & netflix. i’m actually laying in my hotel bed out in CA…1000 miles away from my home in TX….signed into directvnow on my macbook– watching THE SHINING on sundance– as i type this….yes i could probably watch it on the TV in the room. i’m just too tired to get out of bed and get the TV remote on the dresser. don’t judge me.

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University’s Dodge College of Film and Television, Jammer’s always had a craving for stories. From movies, television, and web content to books, anime, and manga, he’s always been something of a story junkie.

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