We live in a golden age of TV. That’s something that’s been written all over the place, and it’s easy to see why. With Netflix upping their game, HBO trailblazing new territory, and audience standards steadily rising for script television, it’s easy to see this “golden age” as a fantastic thing for consumers and for creativity as a whole.
But is it too much?
Last month, Hub Entertainment research surveyed 2,214 consumers between the ages o 16-74 (all of whom watch more than 5 hours of TV a week), and asked them to agree or disagree with the following statements:
“There are so many TV programs to choose from that it’s hard to know where to start.”
“More of my total TV time is spent watching shows I really like.”
For the first statement, 49 percent of consumers agreed with the statement, which is up from the 42 percent surveyed in 2014.
For the second statement, 73 percent of consumers agreed with the statement, compared to the 81 percent in 2014.
The basic info to take from this is that audiences are gradually getting more overwhelmed by the options, and less satisfied by the output.
In addition to this, 35 percent of users believed that there were too many shows in general.
“Over one-third is a lot of people,” said Hub principal Jon Giegengack. “The SVOD services are investing all this money in original content but at some point the volume of content defeats itself.”
Now, let’s point to a company like Netflix. They’ve invested a pretty penny in creating their own content, which would naturally make sense. They want their own content so they can be masters of their own destiny. But when asked if Netflix had too many options, 39 percent agreed there were too many.
While we have an unprecedented number of scripted shows, is there a point where studios and networks are getting facing diminishing returns? And have we reached the point where this influx in content is negatively affecting the consumer? While I don’t think we’re there yet, the trend certainly seems to be hinting at that potentially being the case in the next few years.
What do you think? Do we have too much content, and are studios/networks investing far too much money? Let us know down below!
Don’t forget to share this post on your Facebook wall and with your Twitter followers! Just hit the buttons on the top of this page.