While DC and WB mostly seem to be in the business of creating several universes that utilize their characters -- as evidenced by the DCEU, the CW Arrow-verse, and whatever universe the Booster Gold movie will be in -- Marvel seems to be in the business of constantly expanding, iterating, and parlaying their single universe, which currently consists of 13 movies and a handful of successful television shows.
If you're one of those people who are concerned that Marvel may be stuffing far too many properties into a single universe, then you likely won't care for what Marvel Chief Creative Officer Joe Quesada had to say about the future of Marvel across the media, namely TV. The exec started out discussing how different of a world we live in from, say, 10 years ago, and how properties that may not have worked 10 years ago are finding acceptance in today's audience.
“I think what sticks out to me is the audience’s willingness and desire to accept different versions of our characters, or characters that generally were never successful, now being successful. And Squirrel Girl is a perfect example of this, folks have embraced her. And I think that’s a really interesting thing to see happening. During my tenure, and even before my tenure, it was a very difficult door to breakthrough. And as much as we pushed, certain offbeat ideas would have a lot of trouble sustaining. But now it seems like the readership, because it’s growing and there are more women reading comics, and we’re bringing in a lot of different people that are interested in comics through the movies and television…I think that audience growing in that sense, and the diversity of that audience is helping us to launch new ideas and new concepts, or revive new ideas and new concepts, or twist old concepts into something new that works.”
Quesada then discussed the main differences between the comics, film, and TV, and how comics is generally a testing ground for what may or may not work in a film or TV show. He pointed to the recent Captain America: Civil War as an example. The concept started out as a comic over ten years ago, and now it's a big film. In the comics world, the stakes are also lower. If you botch a project in comics, you'll only lose thousands of dollars, but in film and TV, there are millions of dollars on the line. This is a main reason why comic book fans almost serve as beta testers as to what properties could work on the big screen.
And as far as what potential future properties we may be able to expect, Quesada points to the fan favorite Kamala Khan, a.k.a. Ms. Marvel:
“Our readers are the Johnny Appleseeds. They tell us something is resonating, something is hitting a core, and that’s something we should try to cultivate. Another great example of this: Ms. Marvel. If we had put this book out ten years ago, it probably would never have succeeded. Not only did we find the audience, but we had the right people on the book and we had the right editor on the book, the right creators on the book. And now we have a character that’s very recognizable — very, very quickly. That doesn’t happen a lot. Who knows where Ms. Marvel’s going to end up. You can be sure that, somewhere down the road, she will be a part of the future of Marvel in other media.”
Ms. Marvel would definitely be an interesting character to bring to either the small or big screen. Prior to getting her powers, she was a big fan of the Avengers, and in a universe where these guys are running around, she could be a great way for Marvel to get a bit more tongue-in-cheek about it. Like with Ant-Man in Captain America: Civil War, she could be a vehicle to show how a star-struck superhero could live in a world where the Avengers are a thing.
What do you think of Quesada's comments? Do you like the idea of a Ms. Marvel TV show or movie? How could that dynamic work in the MCU, and whatever comic book property would you like to see inhabit the big or small screen? Let us know in the comments down below!
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