Last night during the Golden Globes a brand new, extended trailer debuted for Fifty Shades of Grey. With the film set to premiere next month, it looks like Universal wants to play up the romance angle of the story, while evoking another famous erotic love story.
Check out the trailer:
That shot towards the end where he slides the melting ice down her stomach looks like a direct homage to an iconic sequence from the 1986 film Nine 1/2 Weeks. That movie starred Kim Basinger and Mickey Rourke, and during one of the film's most memorable scenes, Rourke runs a piece of melting ice down Basinger's abdomen.
Universal knows that Fifty Shades could, and should, be a big hit for them- considering the popularity of the book. With a Valentine's Day weekend opening, it looks like the studio is doing its best to reach as wide a range of fans as possible. Playing up the romance, and making people recall Nine 1/2 Weeks can definitely help those efforts.
Fifty Shades of Grey comes out on February 13.