Without a doubt, Stranger Things is a successful show. By virtue of the fact that the show’s been all over the ‘net, mainstream media, and everything in between, it’s easy to see that a few people have seen — and enjoy — what it has to offer.
But what are its actual numbers? Sadly, only Netflix knows the answer to that, and they even keep those numbers hidden from the creators of the show! Speaking with EW, Stranger Things executive producer Shawn Levy revealed that even they really don’t know the figures, but can judge the series’ success in different ways.
“We don’t know what our viewer numbers are, but we know what Netflix’s stock price is and where it’s been. We know the licensing and merchandising deals that are expanding with every month, and we see the amount of clicks and ink devoted to the show. Netflix absolutely acknowledges that the cultural footprint of Stranger Things is big and deep. They do shower us with love and gratitude…just not Porsches yet.”
That Porsche comment is a reference to NBC purchasing Porsches for the cast of Will and Grace back in 1999, in case you were wondering. Indeed, it’s always ben an interesting game of “follow the numbers” with Netflix. Some services try to track views, but ultimately, the only official figures anyone has are what we can pull for ourselves using sites like Yahoo! Finance. It’s not ideal, but it seems to be working.
Perhaps one day, Netflix will pull out all the stops, pull an NBC, an actually gift their stars a fleet of Porsches. When that happens, perhaps we’ll have a better idea of just how successful Stranger Things is.
Stranger Things 2 hits Netflix October 27, 2017.
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SOURCE: EW (Print)