Marvel magic. That’s the only phrase that can explain the incredible teaser poster for Spider-Man: Homecoming. The later posters may have been a mess, but the initial teaser poster screamed Marvel Studios, a far cry from all the posters Sony’s released over the last fifteen years for all five of their preceding Spider-Man films. Those posters were epic and darker, whereas the Spider-Man: Homecoming poster was playful and colorful, a stark contrast that turned out to be true of the films for which the posters are for, as well.
But, where did the idea come from to have Spider-Man straight-up chilling, in his Academic Decathlon team’s jacket, listening to some tunes, right in front of Avengers Tower? We all now know that Avengers Tower did play into the plot a bit, and wasn’t simply placed in the background to remind us that Spider-Man is now in the Marvel Cinematic Universe where he can play with his pals. And the pose is reminiscent of something we’d see Deadpool strike, as the marketing for Deadpool 2 reminded us with their first official image.
What was the true inspiration for that pose? Was it carefully thought out by a marketing team, drawing potential posters on a whiteboard for months? therealspideyman on Instagram posted an interview with Tom Holland, who plays Spider-Man / Peter Parker in the film, and he explained there is a simpler reason why Spidey looks like he is napping on the poster:
“Interesting story about that poster is that is actually me asleep. That’s not part of the movie, that’s me in-between takes asleep. We were shooting this scene and I was just really tired that day, and I was just asleep on the floor, and the photographer took a picture. So when they made that the poster, I was like ‘What! What the hell, guys!'”
It’s funny where inspiration for a creative poster can strike. One imagines the circles that surround Thor: Ragnarok‘s final poster are a result of ultimate frisbee games held on set. But, if this story teaches us anything, it’s that no where is safe to nap! Let’s just hope Tom Cruise isn’t caught sleeping on set, or the poster for Mission: Impossible 6 may be pretty boring.
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SOURCE: therealspideyman on Instagram