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– by Joseph Jammer Medina

Marvel Entertainment certainly seems to be doing a great job of spreading the love with all their TV shows. They have The Defenders on Netflix, Agents of S.H.I.E.L.D. and Inhumans on ABC, Cloak and Dagger on Freeform, and of course, Runaways on Hulu.

However, with a series like Runaways, some may argue that it could be a bit of a better fit on either Netflix or Freeform. What is it about Hulu that differentiated it enough from Netflix to make it attractive to Marvel? Speaking with Polygon, Marvel TV head Jeph Loeb said:

“What we do with every show is we look at where the best place is. We absolutely had a lot on our plate at Netflix, but wasn’t the reason for it. We were very excited about the possibility of joining a network that was young and growing in the same way that when we went to Netflix it was young and growing on the original side. It really feels like we’re in the right place at the right time with the right show.”

“The fact that as we’re coming around the clubhouse turn with Handmaid’s Tale erupting and becoming part of the culture is huge. People who previously might have been going ‘what is Hulu?’ are now going ‘I have Hulu’.”

Interesting. So the draw in this particular case was actually its relative obscurity and lack of credibility (at least when compared to Netflix). That’s honestly pretty cool, and makes sense from a business standpoint. You want to get out in front of trends, and if you take chances with certain networks, you may find success that would have otherwise eluded you.

Will you be watching Runaways on Hulu? Let us know your thoughts down below!

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SOURCE: Polygon

  • Facebook User

    no one can argue that Marvel doesnt ” get it” … trendy place to launch a new show because Netflix can become very crowded lately with some good programming getting drowned out

  • Mike Spiteri

    uh… No, their programming is just not worth the cost. Maybe that will change with time but not on my dime

  • Kindofabigdeal

    As I walk along
    I wonder, what went wrong
    with Marvel, a brand that was so strong
    And as I still walk on
    I think of, what Netflix done
    with properties, that otherwise would have bombed
    Gonna stick with what I know
    with my familiar Netflix shows
    wishing they were in the War
    more superheroes than ever before
    And I wonder
    wah, wah, wah, wha, wonder
    why, why why why why why, they went away
    it’s a blunder, and they will pay
    when no one watches Runaways
    A run run run run, Runaways

  • Mark

    “Coming around the clubhouse turn?”

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.