Without a doubt, Funko is the leading pop-culture lifestyle brand. Especially now with Loungefly and their recent acquisition, Mondo. I myself have admittedly sold over one hundred pop figures, only to end up with… well… well over one hundred pop figures once again. What gives? Funko is obviously well in tune with the different fandoms and how to market it.
At San Diego Comic-Con, Funko showed up big time. They didn’t just bring a booth, they brought in an entire town they named, Funkoville. On the show floor, attendees were invited to explore the streets of the town. The neighborhood included a movie theater, diner, and grocery store. They also had a Loungefly boutique and a Mondo record store. Throughout the weekend, each of these places offered show exclusives to the many fans that waited patiently for their chance at merch.
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LRM Online was offered a tour of the town. As well as an exclusive interview with Jessica Piha-Grafstein. She is the Funko Senior Director of Communications. During our chat, she gave us some insight on the preparation for Comic-Con. As well as her thoughts on what she thought made Funko such a special brand. You can check out her comments as well as some footage of Funkoville below!
As well as the immersive town experience, they also hosted a blacklight-themed Funday that was separate from the convention. As well as a Hall H panel that included special guests Rosario Dawson, Simu Liu, and William Zabka. Overall it was an impressive showing by Funko given the challenges that the last few years had posed to many companies. The question now is what will they think up next?
You can stay up to date with all things Funko via their website!