In the recent days, you may have come across a report or two regarding AMC and Star Wars: The Last Jedi. No, the theater didn’t have an opinion regarding whether or not Luke Skywalker was treated badly, but rather had posted a sign on certain locations that said the following, as was discovered and posted by actor Paul Scheer:
“Please note: The Last Jedi contains a sequence at approximately 1 hour and 52 minutes into the movie in which ALL sound stops for about 10 full seconds. While the images continue to play on the screen you will hear nothing. This is intentionally done by the director for a creative effect.”
The scene in question involved the use of lightspeed by the character Admiral Holdo, and the lack of film was indeed used for dramatic effect. Since this post hit the web, fans have been poking fun at it. How many complaints from audiences did AMC receive before they felt the need to actually address this? That’s a question worth asking.
However, it looks like AMC may have reacted to this response by telling theater chains to take down the signs. Here’s what an AMC rep told Variety:
“We are aware that this occurred at two of AMC’s 660 locations. The theatres have removed the sign.”
Okay, so two theaters ain’t half bad, and from the sound of it, it was likely the work of a rogue manager who got sick of telling customers that there was nothing wrong with their theater. I think the real folks who should be apologizing for this outrage are the audience members who didn’t have the common sense to realize that there was no technical problem.
Oh well, such is the way things are in any industry with mainstream consumers.
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