I’ve been a Netflix subscriber now since around 2001. Like a lot of people, I started using their DVD mail-in service, where I’d get two DVDs at a time and — get this — NO LATE FEES! What a world we live in with no late fees, huh? Oh, wait, it’s freakin’ 2018, and as a result, it’s been a solid decade since I’ve used that branch their service.
Apparently, while the majority of people have followed suit, there’s still a solid chunk of users who utilize that tired service. According to a new report from Variety, an astounding 3 million users still get DVD sent to their homes. For comparison, back in 2011, when they officially separated the physical DVDs from their streaming service, they had 14 million customers they were sending discs to.
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So they’ve dwindled in numbers for sure, but those previously-mentioned 3 million users still account for $53 million in profits for the previous quarter. Again, that’s profit, not revenue. Sure, it may be a drop in the bucket for a service like Netflix, who is spending upwards of $13 billion on original content this year alone, but it’s better than nothing, right? But it won’t last forever.
Though at the current rate they’re dropping, you can expect that branch of their service to peter out by 2022. That’s right, give it another four years, and you’ll likely see them say bye-bye to the strategy they started out with.
Will you be sad to see their mail service die out? Let us know down below!
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SOURCE: Variety

