Andre “Dr. Dre” Young’s streaming series Vital Signs, which is based on the hip-hop producer’s life, has been rejected by Apple CEO Tim Cook and will not be appearing on the company’s future streaming service. Cook stated that the denial was due to the series’ violent and dark content, according to a report by the Wall Street Journal.
According to reports, Cook personally chose to reject the series due to his stance on Apple’s proposed content service to have less-edgy content. Vital Signs is said to have featured drugs, guns, and an orgy, according to the report. The Wall Street Journal states that Apple chose to go this route because it was afraid to jeopardize its consumer product sales.
Dre’s project isn’t the only one being dealt a blow by Apple’s standards. A show featuring Reese Witherspoon and Jennifer Aniston has reportedly been toned down. Apple also rejected a Whitney Cummings show on the #MeToo movement due to it being “too sensitive a topic” and asked M. Knight Shyamalan to remove crucifixes from the homes featured in his psychological thriller because of fears of alienating religious viewers.
Whether the report made by the Wall Street Journal are factual or if Apple confirms them remain to be seen. It is odd to see Apple take a stand against featuring shows with edgy topics, especially when one takes into consideration the content one can purchase and consume from Apple’s iTunes Store and the Apple Podcast app. Additionally, Apple has never been one to shy away from taking stances that may oppose the ideologies of scores of its customers.
As for edgy content, Netflix features entertainment from all different landscapes, from Rated G to very TV-MA, that has garnered it a fellowship well over one hundred million subscribers. Moreover, Netflix went on to tie HBO this year with 23 Emmy wins, something no other network has been able to do in nearly two decades. While Apple has always come across as the tech company leading the revolution, it seems that regarding content services, they have decided to go the safe, broadcast television approach for its network. As a fan of the company, this writer had hoped for something that could rival Netflix regarding content, but it doesn’t seem that way with this standard that has been set.
Then again, Apple has a tendency of surprising us all. We’ll just have to wait and see.
Don’t forget to share this post on your Facebook wall and with your Twitter followers! Just hit the buttons on the top of this page.