– by Joseph Jammer Medina


Marvel Studios has proven time and again that they have no problem lying to us as long as it helps retain the massive secrecy surrounding their projects. We all remember the Avengers: Infinity War trailer, which clearly showed the Incredible Hulk running alongside the others, and we also know that scene never actually happened in the movie. And, as we all know, the lies didn’t stop there.

Back when we still didn’t know the title to the movie, the directors stated that no one in Avengers: Infinity War actually stated the name of the movie. As we all know at this point, that simply isn’t true, as Doctor Strange memorable stated “We’re in the endgame now,” pretty much confirming this as a lie. Right? It was a total lie…or maybe it wasn’t. Speaking with /Film, Joe Russo clarified the reason behind his statement.

“That was a year before the movie gets released, and we are constantly changing things and these are iterative and creative processes. It is impossible to commit to anything with any kind of clarity a year before you’re about to release some content. ‘Cause who knows your DP could accidentally put the title on his resume and then we throw it out. You know, like there are a million reasons why that may or may not be a title for the movie. And until we sit in a room and we watch a trailer with the title on it, then we all look at each other and say, we running with this title. That’s usually when the title sticks to a movie. So when people are asking us questions a year before release… And look, they have the right and that’s their job but we also have the right and it’s our job to protect the creative integrity of our choices. And you don’t want to be trapped into, and pressured into choices in the same way that a writer wants to feel like they’re getting accurate answers out of us – There are no accurate answers a year out!”

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Well, that’s a pretty damn serious answer there. Pretty much, it seems like a mix of “it wasn’t set in stone yet” and “we didn’t want to be held to a comment yet.” Okay, I can appreciate that — especially with a movie that has so many moving parts in it. The last thing you want is to constrict yourself because of comments made.

And in a less serious answer to the question, Anthony Russo accurately stated:

” No one ever said Avengers: Endgame [in the movie.]”

Well played, Anthony Russo. Well played.

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Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.