Cropped photo courtesy of Angela George
The world of entertainment has been changing rapidly ever since the internet became widely available for use. As streaming rose, so did the amount of content being consumed online, and companies like YouTube and Netflix have changed the landscape of the industry forever. However, in spite of all this, the film industry is still hanging on, with Avengers: Endgame recently usurping Avatar as the highest-grossing film of all-time.
So, what does Avatar and Titanic director James Cameron have to say about this? Is he furious? Is he losing hope in his ability as a director? Does he wish the Russos jump off the nearest cliff? Not at all, as he revealed to Deadline.
“It gives me a lot of hope. Avengers: Endgame is demonstrable proof that people will still go to movie theaters. The thing that scared me most about making Avatar 2 and Avatar 3 was that the market might have shifted so much that it simply was no longer possible to get people that excited about going and sitting in a dark room with a bunch of strangers to watch something.”
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And speaking of the Avatar sequels, many moviegoers have been wondering whether or not anyone will care about these films when they eventually hit. And apparently, they’re not alone.
“Will Avatar 2 and 3 be able to create that kind of success in the zeitgeist? Who knows. We’re trying. Maybe we do, maybe we don’t, but the point is, it’s still possible. I’m happy to see it, as opposed to an alternate scenario where, with the rapid availability, custom-designed experience that everybody can create for themselves with streaming services and all the different platforms, that [theatrical potential] might not have existed anymore.”
He’s not the only one wondering if there’s a future in cinema. Recently, Brad Pitt wondered the very same thing — if movies themselves as a medium can survive in a world where content is getting shorter and moving online more.
But what do you think? Do you share these concerns? Let us know down below!
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