– by David Kozlowski

Black Panther is poised to blow the lid off the President’s Day holiday record, which is currently owned by Deadpool. Got your attention now? Good. Variety reports that Marvel’s latest origin film is expected to crest $150 million during its opening weekend — possibly challenging Deadpool‘s $152 million record from 2016. This shouldn’t shock anybody.

Consider what Black Panther has going for it: a stellar cast, director, and writer — most of whom are black, which could expand the film’s audience; it’s Marvel’s first MCU film with an African-American lead, and it’s debuting during Black History Month; plus, there’s the additional backdrop of racism, hatred, and bigotry, which informs its character’s origins and the overall narrative. Black Panther is a movie with a voice and a message — both are resonating with critics and audiences alike.

Related – Black Panther’s Screenwriter Isn’t A Big Comic Book Guy

The old adage, “timing is everything,” could not be more apt in this case.

Black Panther is also currently Fandango’s best-selling superhero film of all-time, according to Boxofficepro. To put this into perspective, it’s charting higher than any of the Guardians of the Galaxy, Avengers, or Captain America movies — all of these films made ginormous splashes at the box office too. Look at it this way, if Wonder Woman finished up north of $820 million worldwide less than a year ago, how high can Black Panther go?

Unconvinced? Fine. Than consider these early responses from just a handful of critics and journalists, who’ve been posting incredible summaries on Twitter (via Rotten Tomatoes):

This is just a sampling of social media impresssions. Sure, we’re used to seeing such praise heaped on new films — sometimes by the studios themselves via “plants” and other “unofficial” supporters, but this feels different. Black Panther is tapping into something — the film is very pro-women, anti-racism, and raises big questions about global politics, natural resources, and corporate greed. These aren’t the typical themes found in superhero movies, and it represents a move by Marvel to be more topical and take risks… granted, they’re calculated risks, but Disney and Marvel aren’t exactly known for rocking the boat. Superhero films are cash machines for the major studios, but Justice League illustrated how precarious it is rely solely upon formula and spectacle. Future superhero films need to be bold, and Black Panther is being precisely that, and it’s not afraid to show it.

Do you think that Black Panther will break Deadpool‘s holiday opening weekend record? Let us know in the comments down below!

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SOURCE: Variety , Boxofficepro , Rotten Tomatoes

David Kozlowski is a writer, podcaster, and visual artist. A U.S. Army veteran, David worked 20 years in the videogame industry and is a graduate of Arizona State University's Film and Media Studies.