Disney CEO Bob Iger says they need to remember to entertain people and not message at them, plus they’ve made too many sequels. The comments come again from Iger’s recent appearance at The New York Times’ DealBook Summit conference. Dealing with questions relating around how ‘woke’ Disney has become.
Iger said Disney had lost sight of what their jobs should be, entertain first, not messages.
Bob Iger says creators at Disney have lost sight of what their jobs should be, entertain first, not messages.
He adds that stories infused with “positive messages for the world” can be great but that it shouldn’t be the primary job.
(Source: @sherman4949) pic.twitter.com/h7qKyqJE05
— DiscussingFilm (@DiscussingFilm) November 29, 2023
Iger says creators at Disney have lost sight of what their jobs should be — 1) entertain first. It's not about messages.
He says it got worse when he left as CEO/Chairman.
— Alex Sherman (@sherman4949) November 29, 2023
Iger also indicated that he feels Disney are making too many sequels. That in future sequels should only be made for movies where it can stand on its own.
Iger says Disney has made too many sequels — moving forward, will only greenlight sequels if the story is quality enough for it to stand up as a movie on its own.
— Alex Sherman (@sherman4949) November 29, 2023
Anyone else think this feels like another dig at The Marvels? What other sequels have released recently that were received badly by audiences? The only other one I can think of immediately is Ant-Man and the Wasp: Quantumania. Star Wars hasn’t brought a single project to theaters since the disastrous end of the Skywalker Saga which Iger himself was in some ways responsible for.
RELATED: Bob Iger Blames Lack Of Executive Supervision For The Marvels Box Office Failure
Here are Iger’s exact quotes about sequels courtesy of Deadline.
“I think I don’t want to apologize for making sequels.”
“Some of them have done extraordinarily well. And they’ve been good films too. I think there has to be a reason to make it, beyond commerce. You have to have a good story. And we have made too many. That doesn’t mean we’re not going to continue to make them.”
“I’m not sure another studio will ever achieve some of the numbers that we achieved. I mean, we got to the point where if a film didn’t do a billion dollars in global box office, we were disappointed. That’s an unbelievably high standard.”
“I’ve been very public about it saying and I would say right now my number one priority is to help the studio turn around creatively.”
What do you think of Bob Iger’s comments as says they need to remember to entertain people and not message at them? Have they made too many sequels? Isn’t every Marvel project or Star Wars project a sequel now? Thoughts below as always.
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