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BoxLunch Bringing Treats And Swag To San Diego Comic-Con

BoxLunch, the beloved fandom-first retailer, is set to delight fans with a unique blend of cool treats and exclusive swag at this year’s San Diego Comic-Con (SDCC). From Thursday, July 25th through Sunday, July 28th, the BoxLunch Treat Truck will be a must-visit spot for attendees looking for fun and fandom at the Southeast corner of First St. and J St.

Operating from 10 a.m. to 7 p.m. Thursday through Saturday, and from 11 a.m. to 4 p.m. on Sunday, the Treat Truck will offer fans their very own BoxLunch grab bag filled with a variety of accessories and surprises across numerous intellectual properties and fandoms. This exciting experience allows fans to not only snag collectibles and sought-after products but also trade with other enthusiasts at BoxLunch’s dedicated Trading Station. As if that weren’t enough, visitors can enjoy a selection of sweet treats, including ice cream sandwiches and popsicles.

“We love every opportunity to engage, connect and celebrate with the fandom community, especially at an exhilarating convention like San Diego Comic-Con,” said Rick Vargas, Senior Vice President of Merchandising and Marketing at BoxLunch. “Following the success of the BoxLunch Truck at last year’s SDCC, we wanted to once again offer a surprise and delight moment for people to excitedly engage with one another about the fandoms they are most passionate about.”

Adding to the excitement, BoxLunch is hosting a sweepstakes for both on-site and off-site fans. By following @BoxLunchGifts on Instagram and sending a direct message (DM) with “BL,” participants will enter for a chance to win a $500 SDCC prize pack.

In a special highlight of the event, BoxLunch has partnered with FiGPIN, the renowned enamel pin collectible company, to bring fans highly sought after pins. On Saturday, July 27th, from 10 a.m. to 7 p.m., “FiGPIN Day” will offer fans the chance to receive rare artist proof pins and enjoy other exciting surprises.

“Partnering with the BoxLunch team at San Diego Comic-Con is a perfect opportunity for us to celebrate with passionate fans and engage with our community of collectors,” said Robert Thomsen, President at FiGPiN. “We are looking forward to a day of treats, surprises, and fun!”

Stay up-to-date with the latest BoxLunch products and event updates via, or by following the brand on Facebook, Instagram, and X (formerly Twitter) at @BoxLunchGifts.

About BoxLunch

BoxLunch is a specialty retailer offering a variety of licensed pop culture merchandise, including apparel, accessories, home goods, and gifts. For every $10 spent, BoxLunch donates a meal to a person in need through their partnership with Feeding America.

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