A few years back, Edge of Tomorrow came out in theaters, and while it kind of hit the box-office with a bit of a thud, over its duration, it managed to actually do pretty well for itself, when all said and done. When it hit Blu-ray, the studio even decided to change its title to Live. Die. Repeat. In my eyes, it’s still a stupid title, but at least it has more personality to it than Edge of Tomorrow, and you know who agrees with us? Incredibles 2 and Mission: Impossible – Ghost Protocol director Brad Bird, as he revealed on Twitter:
“GREAT movie, but the audience (who asks for originality in films) failed to show up for it. If it had been released as “LIVE, DIE, REPEAT” it might’ve been the hit it should’ve been. Sadly, it was called EDGE OF TOMORROW… a terrible & bland title for a really entertaining film.”
I know what you’re thinking. “Whoa, whoa, Brad! How DARE you! Would a ‘failure’ be getting a sequel?” And you are correct. Bird made sure to clarify this in a follow-up tweet.
“To be clear, EDGE OF TOMORROW was a hit, but given production and advertising costs, it didn’t show the kind of profit that would encourage other studios to start gambling on originals again.
But they ARE planning a sequel…”
But what do you think of his actual criticism? Granted, it’s not exactly original to say the title sucks — I’ve been saying it for years and I’m one of the least original people on the planet (and before you say anything, All You Need is Kill is also a terrible title, though even I have to admit that its Engrish sensibilities is more intriguing than Edge of Tomorrow)
— but do you think it’s still valid? Let us know your thoughts down below!
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SOURCE: Brad Bird